The Crescent Watch Case Co. started in Chicago, IL in 1882 as the Chicago Watch Case Co. In a few years, it moved to Brooklyn, NY and was renamed the Crescent Watch Case Co. Another move landed it in Newark, NJ. In 1904, it was merged with other case companies to become part of the Keystone Watch Case Co.
Crescent Watch Case Co.: A Thumbnail DescriptionAccording to History of the American Watch Case, Warren H. Niebling, Whitmore Publishing, Philadelphia, PA, 1971 (available on loan by mail to members from the NAWCC Library & Research Center):
From page 48:
The Chicago Watch Case Co. started in Chicago in 1882, manufacturing gold cases, mostly 10K.
"... one of the incorporators of the Chicago Watch Case Co. was Martin S. Smith of Detroit, who had become somewhat wealthy and invested in various business, especially lumber. He is the same M. S. Smith of the Detroit jewelery concern, and of the rare M. S. Smith watches. It is not clear that he is associated with the Chicago Watch Case business after its move to Brooklyn."
Michael C. Harrold noted in 17-Apr-06 post
Around 1885, the Chicago Watch Case Co. moved to Brooklyn, NY, where, after a reorganization, it was renamed as the Crescent Watch Case Co. All production was sold through the Waltham Co. agents, Robbins & Appleton.
In 1891, a New Factory was built in Newark, NJ. Silver and nickel cases started being built in the new factory by 1891, but the moving of the rest of the operations and shutting down of the Brooklyn plant didn't occur until on, or about, August 1, 1891.
Note: The distinctive Crescent Watch Case Co. trade mark can be seen in a 1901 Crescent Ad.
Becoming Part of the Keystone Watch Case Co.In 1904 the Crescent Watch Case Co. was merged with the Philadelphia Watch Case Co., Bates and Bacon and the Keystone Watch Case Co.
From page 7:
"... After a series of mergers in 1904 the name became the Keystone Watch Case Co., Riverside, N.J."
Regardless of the company’s name, the cases continued to be stamped with the previous, well-known trade names.
Silver CasesPrior to the 1904 merger that resulted in the Crescent Watch Case Co. becoming part of the Keystone Watch Case Co., Crescent had bought up the Bay State Watch Case Co. and several other watch case companies that had made silver cases (among others), thus they Acquired A Silver Case Business and expanded their capacity.
Case Grade Case Material Extra 14K Gold-Filled case claimed to contain "... about TWICE AS MUCH GOLD as any other filled case heretofore made." (Star & Crescent Moon Trade Mark) Gold-Filled case, guaranteed for 20 years Planet Gold-Filled case, guaranteed for 20 years. Regent Appears to be a Gold-Filled case. Century Double Stock (Silver and Nickel) case (Star & Crescent Moon Trade Mark) Nickel case
See the Case Material Encyclopedia article for an explanation of the terms.
A number of Crescent's trade marks (but not all) may be seen on page 113 of the book "Trade Marks Of The Jewelry And Kindred Trades, Second Edition," Jewelers' Circular Publishing Co., NY, 1904.
Crescent cases are shown throughout pages 327 - 354 (although not on every page) of the 1897 Lapp & Flershem Twenty-first Annual Illustrated Catalogue.
The following books and back issues of the NAWCC Bulletin may be available to members on loan by mail from the NAWCC Lending Library.
Catalogue of Crescent 14 K. Gold Filled Watch Cases, Crescent Watch Case Co., 1891, reprinted by Greg's Clock Shop, Lima, OH, 1998.
History of the American Watch Case, Warren H. Niebling, Whitmore Publishing, Philadelphia, PA, 1971.
S.F. Myers & Co. Illustrated Price List No. 31 1890, S.F. Myers, New York, NY, 1890, Selected sections reprinted by Fifth Annual Midwest Regional, Chicago, IL, 1976.
Categories: Category Watch case makers