The semi-mythical Unicorn (s)

Discussion in 'Wrist Watches' started by Roy Horrorlogic, Apr 23, 2019.

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  1. Roy Horrorlogic

    Roy Horrorlogic Registered User
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    I'm sure that most people contributing to NAWCC forums are well aware of plethora of brands that W&D tried out - Genex, Rolco, Unicorn etc. I have a half hunter signed Unicorn (baked into the dial) and W&D and Rolex in the silver case. Not much doubt about the provenance of that one.

    However I also have a few undistinguished examples bearing W&D associated names which are definitely not watches that have been "upgraded" by the addition of dial signatures. "Unicorn" in particular is a name that crops up a lot. I'm appending photos of a complete watch that I recently revived plus a dial and another movement plus dial similarly marked. These contain either AS 984 or Tavannes 51 movements - the latter of which actually looks identical to the cal 38 version. One has a manufacturer's stamp that I have yet to identify.

    I suppose what I'd like to know is whether the "Unicorn" brand was used independently of W&D? Which is the only explanation that makes sense - even though I'm aware that the "budget Rolexes" used various 3rd party movements.
    Roy

    Unicorn-ish-4230004.jpg Unicorn-ish-4230005.jpg Unicorn-ish-4230006.jpg
     
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  2. Roy Horrorlogic

    Roy Horrorlogic Registered User
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    Here's a Rolco with a Marconi signed case. Its provenance makes it seem unlikely that this one is an "upgraded" watch of modest birth.

    Rolco-Marconi-4220072.jpg Rolco-Marconi-4220073.jpg Rolco-Marconi-4220074.jpg Rolco-Marconi-4220075.jpg
     
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  3. Roy Horrorlogic

    Roy Horrorlogic Registered User
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    I've now dug out a few more Unicorns, in various states. A couple of them use the AS 984 movement with varying bridge shapes. and the associated cases have no identifying marks. Does anyone know over what sort of date ranges W&D were using "Rolco" and "Unicorn" (etc) brand names? Ranfft has the AS 984 example at 1940.
    Roy
     
  4. Jeff Hess

    Jeff Hess Moderator
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  5. Roy Horrorlogic

    Roy Horrorlogic Registered User
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    Well thank you!
    In view of the blizzard of speculation that this thread has generated I feel obliged to at least contribute a few more (bad) snaps of the genus. More available if required as well as decent photos of these movements.

    Several attempts to delete the duplicate snap have failed...

    W&Ds-9180232.JPG W&Ds-9180233.JPG W&Ds-9180234.JPG W&Ds-9180235.JPG

    W&Ds-9180232.JPG
     
  6. Paul Raposo

    Paul Raposo Registered User

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