seekin information on pocket watch

Discussion in 'American Pocket Watches' started by stevewa1999, Jul 9, 2012.

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  1. stevewa1999

    stevewa1999 New Member

    Jul 9, 2012
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    i have inherited the following pocket watch and have been unable to find any information about it.

    it is a White & MacNaught with a c.w.c. co. case with the ser. #1731123

    any information is much appreciated.

    stevewa1999
     
  2. Kevin W.

    Kevin W. Registered User
    NAWCC Member

    Apr 11, 2002
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    I work at the Veritas Tools machine shop.
    Nepean, Ontario, Canada
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    Hi Steve we need more information than you have given.Is the serial number from the movement, that is needed.Pictures needed as well of the movement and case and dial front will help as well.
     
  3. Larry Treiman

    Larry Treiman Registered User

    Jan 18, 2009
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    Tired and retired!
    So. Calif.
    Hi, stevewa1999, and welcome to the NAWCC Message Board. White & MacNaught were not the makers of your watch, but rather were the retail jewelers, located in Minneapolis, MN, who sold the watch. Watch manufacturers would put the name of the retail jeweler on the movement and/or the dial, usually instead of the manufacturers' own name, often at little or no extra cost, depending on the size of the order and the maker's policy. These watches are usually referred to as "private-label" or simply jeweler-named watches.

    At one time, before the widespread adoption of national advertising, the name and reputation of the local seller carried more "weight" for the prospective buyer than the name of a perhaps unknown maker in some distant place. Also, it just happened to make comparative shopping and price comparisons more difficult for the customer, to the advantage of the retailer.

    That's why private brands are still used today by retailers such as Sears, with their "Craftsman" tool and "Kenmore" appliance private labels. Private label products have grown very popular with supermarket chains, and there are many other examples, but I'm sure you get the idea!

    White & MacNaught could have sold watches bearing their name from any number of makers over the years. The only way to identify the maker is from a good photo of the movement. It is also important for us to have the serial number from the movement, not from the case, though other markings in the case might help us tell you something about it. You can ignore markings scratched inside the case. They were usually put there by watchmakers who repaired or serviced the watch in the past and usually have meaning only to the person who put them there.

    We can usually recognize the maker from a movement photo, especially if it is of American manufacture or one of the better-known Swiss or other overseas makers. There were many smaller and lesser-known Swiss makers that can be more of a problem to identify.

    By the way, the C.W.C. Co. marking in the case probably indicates that it was made by the Crescent Watch Case Co. More info on them can probably be found in the Encyclopedia section of this message board.

    Larry Treiman
     
  4. Robert Sweet

    Robert Sweet Registered User

    Apr 29, 2004
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    Steve,

    Welcome to NAWCC American Pocket Watch message board.

    As kevin mentioned, the movement (the works) serial number will be needed as a minimum to give you a partial answer to your questions.

    I can tell you that your watch is a private label, i.e. a movement usually made by a large watch firm, such as Waltham, Elgin, Hamilton, etc.) with the name of a wholesale/retail Jeweler, etc. placed on the dial and/or the movement.

    The "White & MacNaught" company was a retail jeweler located at 506 Nicollet Ave., Minneapolis, MN. The company was organized in April, 1902, with Charles Day White as the senior owner and John MacNaught as co-owner. This company was still in business as late as 1919.

    Robert
     

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