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Rockford Private Label Watches

Dave Coatsworth

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Please post your Rockford private label watches in this thread. When posting, please include photos whenever possible (obeying copyright law, of course). For the description, please provide the serial number, model and grade information, and any information you have obtained about the retailer who's name appears on the watch. The more information, the better. We would like to make this more than just a list. It will, hopefully, become a prime resource for private label research. Thanks in advance to all who contribute!
 

Greg Frauenhoff

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Nothing?!? Is everyone chasing after the Hamilton and Illinois PLs?

This 18s Rockford is marked Hooper Bros. They were a firm located in Aspen, Colorado, in the 1880s. The Bros. later dissolved and F. J. Hooper continued on in the trade. F. J. stayed in Aspen for a while and then moved on to Cripple Creek. There are PLs of his known made by Rockford and Hamilton (and probably others). The watch shown below belonged to David A. Mills. He was in the mining business in the Aspen, Red Cliff and Leadville areas and went on to become a state legislator and finally Colorado Secretary of State (he was elected on the Populist fusion ticket). The fancy dial has been on the watch for as long as anyone in the family can remember. It is in a 14K solid gold Keller & Untermeyer case.

img605.jpg img606.jpg
 

darrahg

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Rockford Watch Co. 18 size model 8 15 jewel hunting case lever-set pocketwatch marked "L.H. Wallace's Special Railway" on the movement and "L.H. Wallace, R.R. Special, Ogden Utah" on the double-sunk enamel dial. Watch is marked for L.H. Wallace who was official railroad watch inspector for the Southern Pacific and Rio Grande Western Railways.

18s mdl8 g84 15j 339917 Special Railway 3 cnst.JPG 18s mdl8 g84 15j 339917 Special Railway inscription fix.JPG 18s mdl8 g84 15j 339917 Special Railway dial.JPG
 

musicguy

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darrahg that is a beautiful movement


Rob
 

darrahg

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Rockford 18s mdl 7 16j J.M. Martin

Rockford 18s mdl7 310558 fancy dial showing hairlines.jpg Rockford 18s mdl7 310558 TT movement J.M. Martin g88 rot.jpg Rockford 18s mdl7 310558 TT movement J.M. Martin.jpg
 

darrahg

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18s mdl3 11j Smith & Powers.
I don't do much research on these PLs since I am only interested in the movement styles. Maybe some day I will......

Rockford 18s model 3 grade 40 fix lhtr.JPG Rockford_40_18s_1.JPG Rockford_40_18s_3 (2).JPG
 

darrahg

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18s mdl2 11j 115,410 T.C. Babbs of Mt. Pleasant, Pa. In standard silverine of case with standard ss roman 2 line Rockford dial.

Rockford mdl2 115,410  mech cpd.jpg
 

darrahg

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18s mdl2 9j with windowed balance cock. C. F. Rudolph 251 Market Street, Wilmington Delaware. "The Deleware"

Rockford mdl2 windowed CF Rudolph.JPG Rockford mdl2 The Deleware windowed balance cock.JPG Rockford mdl2 windowed Rudolph dial.JPG
 

Greg Frauenhoff

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Darrah,

Terrific watches. I knew you had some PLs laying around.

Greg

PS the dial on your Martin is a modern aftermarket one.
 

Greg Frauenhoff

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Glenwood Springs, Colo. (on mvt) with Beans & Keck on dial (they were a dry goods store in Glenwood Springs).

img622.jpg img619.jpg
 

darrahg

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Dutton & Worstell
18s mdl1 windowed balance cock

Rockford 18s mdl1 82904 dial Dutton & Worstell cpd.jpg Rockford 18s mdl1 82904 top plate cpd.jpg
 

darrahg

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Smith & Powers
18s mdl1 15j

Rockford 18s mdl1 Smithe & Powers dial.jpg Rockford 18s mdl1 Smith & Powers mvt btr.jpg
 

darrahg

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A. Hobron New London, Conn.
18s mdl1 15j with C mark on the barrel bridge. SN 13180

Rockford 18s m1 marked with C on barrel bridge 13180 dial cpd.jpg Rockford 18s m1 marked with C on barrel bridge 13180 mvt cpd.jpg Ad for Hobron & Son.jpg Eyeglasses ad for A. Hobron & Son.jpg
 
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darrahg

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Here is a 18s mdl4 in pretty bad shape with PL dial
Albert Norstedt Mt. Carmel, Pa.

18s mdl4 237275 dial.jpg 18s mdl4 237275 mvt.jpg
 
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darrahg

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RT Bell Fort Dodge, Iowa
18s mdl1 11j #267
Standard 2 line block Rockford

Rockford mdl1 267 mvt color.JPG RT Bell name.jpg Ft Dodge, Iowa.jpg
 

Greg Frauenhoff

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Otto Wettstein, Rochelle, Ill. mvt and L. Lechenger, Houston, Tex., dial. The Wettstein mvt has a matching marked dial. The Lechenger dial was found loose, along with several others, in new-old-stock condition.

img668.jpg img669.jpg
 

darrahg

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Business label: Syndicate Watch Co. of New York
18s mdl7 11j

Rockford 18s mdl7 g66 259279 Syndicate Watch Co dial cpd.jpg Rockford 18s mdl7 g66 259279 Syndicate Watch Co mvt 3 cpd.jpg
 

darrahg

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Business label: Nacirema New York
18s mdl8 11j ni
18s mdl8 9j gilt
Nacirema dial.JPG Nacirema mech 'Our Own' hue.jpg
P1010255.JPG Rockford mkl7 Nacirema 387215 movement.jpg
 
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darrahg

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Business label: Federal Watch Co. of Philadelphia, Pa.
18s mdl8 15j
Aurora and Illinois were also labelled and sold by this jeweller

Rockford Federal Watch Co dial btr.jpg Rockford mdl8 Federal Watch Co. mvt sharper.jpg
 

darrahg

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Business label: Belmont (USA)
18s mdl9 21j Adj

18s  m9 g910 21j Belmont front fix.jpg 18s  m9 g910 21j Belmont back mvt cpd cst  ltr.jpg
 

darrahg

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Business label: Peerless
18s mdl9 with ds Arabic one word (Rockford) dial

Rockford Peerless mvt 579355 sharpness.JPG
 

darrahg

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La Suiza Rachid A. Shoucair USA
16s mdl5S 17j

La Suiza dial.jpg LaSuiza mvt cased ltr (2).JPG
 

Keith R...

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Wow Darrah, nice movements!.................I have one, (others probably in the drawer I still need to go through).

Jon Marx, Central City Colorado- dial only, gilt movement in Rockford script----KW,LS Note movement only.

To Greg F. just found my Rocky model 6 in nickel, 11J, coin side winder.

Keith R...
 

Greg Frauenhoff

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J. F. Haeni (?), Aurora, Ill. with Rockford dial (as found). As I've noted before, many many early (before mid to late 1880s) Rockford PLs have jewelers's names on the mvt only. And in another thread, I've posted period (1880s) info for Hampden showing that it was also very common for jewelers to order PLs with their names on the mvt only.

img676.jpg img677.jpg
 

Greg Frauenhoff

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Wow Darrah, nice movements!.................I have one, (others probably in the drawer I still need to go through).

Jon Marx, Central City Colorado- dial only, gilt movement in Rockford script----KW,LS Note movement only.

To Greg F. just found my Rocky model 6 in nickel, 11J, coin side winder.

Keith R...
Hi Keith,

Glad you're back from where ever you've been.

Greg
 

Keith R...

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Thanks Greg, had back problems that prevented me from sitting to long. One good
doctor finally fixed it.

If yall notice, I did not put up a photo of the Jon Marx, as it was dial only. To me
it should be at least on the movement as Greg indicates above.

Keith R....
 

darrahg

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Ditto on Greg's comment about your responding again and thanks for your compliment. (Also, thanks Dave and Rob) I hope others will chime in with Rockford PLs too.
I just went through John Fogarty's book on PLs and counted apx. 700. I have recorded just shy of 300 in addition to that so believe Rockford can stand up against any other company in this category. I have a few more I can post and sure hope others will do the same.
 
Last edited:

Fred Hansen

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101-jpg.jpg

100-jpg.jpg

437107 - Wathier's Superior, 22 Jewels, Railway Chronometer, Chicago (marked mvt, "Wathier's Superior, 22 Jewels" marked dial)
 

Greg Frauenhoff

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18s dial signed J. F. Heuer. Found on a medium grade mvt with regular factory markings. Note: mvt was totally rusted out and it's amazing the dial was removed and saved without any significant damage. The pic isn't the greatest but if you look closely you will see R. W. Co. in the smoke billowing out of the engine.

img623.jpg
 

Greg Frauenhoff

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One of my favorite gilt mvt watches. On mvt A. &. E. Meyer, St. Charles, Mo., Extra. Sorry about the pics. They're small and not in good focus. The mvt is virtually unused and I always hesitate to bring it home from the bank and handle it.

231192-00118843b70f4232a77296870f925fcb.jpg 231193-01d54a65e9facbeb5571498a0ee14be7.jpg 231194-9bbd262d001b791424d2c455fb2979b0.jpg 231195-ae2f55f607e3008a33bc9dfa6ede2b8b.jpg 231196-4bbad6c86f73fa6ce4a1a5c6033c09c7.jpg 231197-c9bc00563ef60fc8179f14e47aeb63f5.jpg
 

Tom Huber

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18S dial, ss, enamel, Roman—marked Geo. E. Fulton
Johnstown, NY
Movement OF, 15j, nickel, Adj, LS, SN 338,796
RW Co Rockford, Ill.

Tom
 

darrahg

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Business Label: Commodore Perry Special
16s mdl5 17j Adj
(Pre-restoration pics)

There are also Commodore Perry movements and are those not stamped Adjusted.
Rockford 16s mdl5 Commodore Perry676117 dial 2 fix.jpg Rockford 16s mdl5 Commodore Perry676117 movement sat (2).jpg Rockford 16s mdl5 Commodore Perry676117 movement 2 (2).jpg
 

darrahg

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Business Label: Peerless Special
16s mdl3 17j Adjusted
Dial is a Rockford Watch Co. ds arabic

Rockford 16s Peerless Special  mdl3 17j579650 fix sat.jpg
 

darrahg

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Business Label: Peerless
16s mdl3 17J
Dial is Rockford Watch Co. ds roman

Rockford 16s mdl3 Peerless 579437  4.jpg
 

darrahg

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Business Label: Cosmos
16s mdl3 17j Adj

Rockford Cosmos dial 2 rez.jpg Rockford 16s m3 COSMOS mvt cpd rez.JPG
 

Greg Frauenhoff

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Some partials. 16s dial signed J. H. Kasbohm Special, 800 Milwaukee Ave. (this would be in Chicago, I believe) and 18s #566818, John M. Smyth Co. Special, Chicago, Ill.

img678.jpg img679.jpg
 

darrahg

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Business Label: The Lancaster
16s mdl4 17j

Rockford 16s m4 17j PL The Lancaster dial.jpg Rockford 16s m4 17j PL The Lancaster mvt 2.jpg
 

darrahg

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Business Label: Dave Holtz Wholesale & Retail Jeweler, 4738 So. Ashland Ave.
16s mdl4 17j #783247
Could only provide low res pics right now. Sorry about that.

Rockford 16s mdl4 Dave Holtz movement only dial low res.jpg Rockford 16s mdl4 Dave Holtz movement only movement_Modified low res.jpg
 
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