Renowned Photographer Brings Watch Portraits to Watch and Clock Museum

Discussion in 'NAWCC NEWS' started by Gene Klodzen, May 22, 2017.

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  1. Gene Klodzen

    Gene Klodzen Moderator
    NAWCC Member

    Aug 24, 2000
    Springfield, Virginia
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    COLUMBIA, PA: The National Watch and Clock Museum announces the recent opening of a new exhibit, Watch Portraits, a collection of the unique horological work of renowned photographer, Atom Moore.

    Atom explores the finest aspects of vintage and modern timepieces. From his macro shots—incredibly beautiful photographs that peer into the subtle embellishments of each piece—to his whimsical "mashups" that extrapolate on those details through repetition and collage, Watch Portraits is a beautiful, unique look at the world of watches.
    Combining his profession as a photographer and his enthusiasm for wristwatches, Moore has gained recognition as an artist and created a critically acclaimed body of work. Today his talents are sought after by some of the most distinguished names of the wristwatch world, including Tudor and F. P. Journe.
    Aside from his work as house photographer and art director for the online boutique Analog/Shift, Moore has compiled a series of artistic interpretations of wristwatch portraits that he calls mashups. These mashups explore various visual aspects of watches, such as the varying degrees of patinas of vintage Rolex watches of the same model or what a starburst of lugs looks like circling the case of a Jaeger Le-Coultre Mark XI.
    Atom Moore is a talented photographer working with the watch industry in New York City. A graduate of the photography program at Fitchburg State University, he specializes in watch and macro photography and often contributes to watch industry publications, including the RedBar Crew's Collectors' Perspective. Atom most recently hosted a photography exhibit of his Watch Mashups commissioned by Tudor Watches in Hong Kong in November 2016. He has had several solo art exhibitions of his portrait and Watch Mashup photography in New York City and can be found exploring watches on the wrists of watch collectors around the world.

    "I have been creating Watch Portrait Mashups for the last few years," explains Atom. "A portrait of a watch has just as much personality as a person does. I try to bring those different personality traits/details out with my Mashups. It's important to love what you do and look for inspiration in what you love."

    "The Museum is always seeking special exhibits that explore the many interesting facets of horology, and Atom's work brings to life the amazing detail found in the skill of watchmaking. We are honored to be able to exhibit Atom's work and provide our visitors with an opportunity to discover Atom's unique perspective on horology," shares Museum Director Noel Poirier.

    The special exhibit, Watch Portraits, will continue through December and is included with Museum admission. To view all of Atom's creations, visit

    Kim Craven
    NAWCC Marketing and Events Coordinator
    p: 717.684.8261 Ext.231

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