Looking for info on vintage ladies Normandie mini pendant watch

Amznwmn

Registered User
Jul 29, 2021
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I recently inherited this watch, among many others, but know nothing about it, nor can I seem to find anything on it. I can’t find any serial number on the movement and since the case is glass on both sides, there doesn’t appear to be any case info, either.

Any info would be greatly appreciated!

45BEAA19-A6A6-4F83-B978-C9960C381736.jpeg AA055B93-F977-46DF-973E-21ABAD2DACEC.jpeg 2D4EB903-27EF-46C1-A3B4-22335878C034.jpeg B7E1BD5A-FF5E-4907-8D73-A4520D171E40.jpeg B5533C75-90CC-4827-BDE4-1C4CB5F48A5A.jpeg
 

JTD

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Sep 27, 2005
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This is the name and logo of Normandie Watch Co., in New York. They were watch importers. Mikrolisk says the mark was registered in 1935.

Others may be able to identify the maker from the layout of the movement.

JTD
 

Amznwmn

Registered User
Jul 29, 2021
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This is the name and logo of Normandie Watch Co., in New York. They were watch importers. Mikrolisk says the mark was registered in 1935.

Others may be able to identify the maker from the layout of the movement.

JTD
Thank you for your help and the info you gave. As importers, they branded the movement and face as their own, rather than than actually manufacturing them, correct?

And when you refer to the mark, you’re referencing the name “Normandie” and the anchor emblem?

Thank you again for your help!

Sue
 

Wimberleytech

NAWCC Member
Jan 27, 2022
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It is an A. Schild...one of these probably:

AS 1014manual wind8.75'''
AS 1036manual wind8.75'''
AS 1047manual wind8.75'''
AS 1056manual wind8.75'''
AS 1090manual wind8.75'''
AS 1156manual wind8.75'''
AS 1193manual wind8.75'''
AS 1210manual wind8.75'''
AS 1217manual wind8.75'''
AS 1251manual wind8.75'''
AS 1254manual wind8.75'''
AS 1276manual wind8.75'''
AS 1359manual wind8.75'''
AS 1375manual wind8.75'''
AS 1386manual wind8.75'''
AS 1397manual wind8.75'''
AS 1415manual wind8.75'''
AS 1534manual wind8.75'''
AS 1556manual wind8.75'''
AS 1726manual wind8.75'''
AS 1727manual wind8.75'''
AS 1828manual wind8.75'''
AS 970manual wind8.75'''
AS 970 IImanual wind8.75'''
AS 980manual wind8.75'''
AS 987manual wind8.75'''
AS 999manual wind8.75'''
 

mosesgodfrey

NAWCC Member
Aug 30, 2017
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Hi there—wanted to chime in. I have a Normandie wristie. Although they were an entry to mid-tier brand, never a maker but only a brand, mine is actually one of my faves. Yours is a nurse’s pendant, designed to hang from a pin or other device and be held up to take a pulse (note 15s graduations). It should have a case number, perhaps on the lip of the bezel or inside the case body itself. Bring magnification.

Larry Treiman wrote about the brand in an old post. His assertion is correct: named for the French ocean liner SS Normandie that was storied for design innovation during her construction, record-setting on her maiden voyage, accidentally destroyed (after being requisitioned & renamed the USS Lafayette). It seemed to observers that the whole of NYC turned out to see her dock after her maiden voyage. And the moment was not lost on marketers: by the end of 1935, Normandie brand brandy, neckties, etc were registered & being sold across the US.

The anchor watch trademark was filed May 31 1941. Claimed first use was June 4, 1935–the day after Normandie landed at NYC harbor. I’ll call bogus. This was likely the date they started work to form the company.

Your JXE Mark means it was made after 1936; most likely in the early 1940s but the brand remained active for quite some time. I’d be interested to know the actual parties involved in the company. As I said, I’ve one of their watches that is quite special to me.

8040A2CF-81E5-4956-A8A0-2A4958B3B267.jpeg
 

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