Greetings - I am certainly an AMATEUR wrist watch enthusiast. I have spent the last decade or so casually learning what I could about wrist watches on a decidely limited budget. For the last year or two, I have watched dozens of videos on Youtube created by (ahem) "experts" in the wrist watch field. As with all things, there are varying of expertise displayed on these videos. One "expert" kept mispronouncing Shinola as "Shin-ola", as in the lower part of your leg; I turned off his video half way through. (I don't have an overly-huge respect for Shinola: it's a nice fashion watch, but I think a person should at least learn how something is pronounced before you pontificate about it.) My question to you good folks concerns a brand that seems to have come from almost nowhere in the last few years to video prominence - Grand Seiko. There seems to be a lot of erstwhile fans of that brand that post on Youtube, actually what I see as a disportionate number. Would any of you mind giving me feedback on your opinions of Grand Seiko, and why the (relatively) sudden popularity of the brand? I have looked up internet articles on it, and some of the articles make the claim that it is a better brand, a better watch(es) than the ones from Rolex, Omega, and JLC. My immediate reaction was "What? Huh?" So, what gives? Have I just been asleep the last few years, or is there something else I am missing?