"evaluating time" and "luxury or lie?â„¢" offer new confidence to watch buyers

Gene Klodzen

NAWCC Member
Aug 24, 2000
Springfield, Virginia
Columbia, PA: The National Association of Watch and Clock Collectors, Inc.'s twin courses, "Luxury or Lie?™ How to Identify Genuine from Fake Watches" and "Evaluating Time: Researching, Identifying, and Valuing Wrist and Pocket Watches" were held recently at the NAWCC headquarters. Adam Harris, designer, curator, and instructor for the two highly praised classes, gave a wealth of knowledge about the perks and perils of watch identification.

In "Evaluating Time" watch specialist Harris gives an overview of the evolution of watch types and appropriate terminology and criteria for judging the value of a watch. Participants learn the correct methods to identify watch types, key components and characteristics, and to evaluate authenticity, originality, condition, quality, and desirability. Participants also learn proper examination techniques, research tools and methods, and critical appraisal skills, such as qualitative ranking, classification, rarity determination, and writing accurate descriptions.

"Luxury or Lie?™" is a guide for detecting counterfeit or reworked luxury timepieces. The course includes an overview of watch types, appropriate terminology, and criteria for judging the authenticity of the timepiece based on comparative analysis. Participants learn watch examination techniques and methods and critical detection skills to discern the genuine from the fake. The course includes watch brands and makers, such as Omega, Hublot, Rolex, Rolex-Tudor, Breitling, Cartier, Tag Heuer, Panerai, Bell & Ross, and Audemars Piguet.

An optional one-day workshop "Watches for the Novice" was also held in conjunction with the two courses to provide neophytes and newbies with basic groundwork information to prepare them for the other courses. Instruction includes nomenclature of watch parts, best practices to identify different case types and to open them correctly with the proper tools, how to photograph watches, and more. The cost for this workshop is in addition to the other courses.

Instructor Harris, a lifelong horology enthusiast and guest wristwatch curator since 2012 at the National Watch and Clock Museum, is a Scottish-born British expatriate who now lives in Spain. He admits that it's impossible to know every manufacturer and all their models, but he attests that there are many ways to spot a counterfeit. He imparts his own personal litmus test that can immediately identify a fake from most types of timepieces.

Since their debut, both courses have been phenomenally successful, and Harris has taught them all over the world. Past attendees who enthusiastically expressed their support for the classes include well-known collectors and watch dealers, expert appraisers from the ISA and the ASA, and even Rick Harrison, celebrity TV pawn shop owner and star of Pawn Stars. The most recent attendees were equally enthusiastic:

"Adam, you're the best. You really know your stuff. Your love of watches is obvious. Great course and presentation. That was great, thanks for presenting the "Luxury or Lie" course. It was fantastic. I also appreciated the tour around the library, and museum." (Cary Keno)

"I have been to countless seminars/classes regarding this subject and none have even come close to being as valuable as this one. It was incredible. The teaching methods, timing, material, and presentation were perfect. Change nothing!"(Christine Hammond)

"Thanks for all your effort in putting together the "Luxury or Lie" class. It was a great experience and I learned a lot." (Mike Mckeever)

"Without a doubt your class was the most informative seminar I have ever attended. The pure volume of work demonstrates your expertise, but your delivery of the subject matter confirms your passion. I look forward to using this invaluable information." (Rob Hammond)

The next scheduled offering of "Evaluating Time" will be held September 16-18, 2017, and "Luxury or Lie?™" will run from October 28 to 30, 2017. Both courses will be held from 8:30 a.m. to 5 p.m. in the classroom facilities at the NAWCC headquarters in Columbia, PA. Class sizes are limited, so register early. The courses include hands-on instruction and use of the National Watch and Clock Museum collection and the NAWCC Library and Research Center.

The cost for each of the three-day programs is $1,250; an early bird registration rate of $1,000 is available for attendees who register one month prior to the course date. NAWCC members may qualify for a cost of $900 if they also register by the deadline. Discounts are available if sending two or more employees from the same business or if registering for both courses.

For more information and to register:
Evaluating Time: https://net.nawcc.org/NAWCC/Events/Event_Display.aspx?EventKey=WS327B17
Luxury or Lie?™: https://net.nawcc.org/NAWCC/Events/Event_Display.aspx?EventKey=WS325B17

Additional information may be available by contacting Course Coordinator Abby Krouse at 717.684.8261, ext. 211, or education@nawcc.org.

The NAWCC is a 501(c)(3) educational charitable nonprofit organization with close to 13,000 members, representing 52 countries. The NAWCC operates the National Watch and Clock Museum, which houses a collection of over 12,000 timekeeping artifacts, and a Library and Research Center with 30,000 books, catalogs, and periodicals. To learn more about the NAWCC and affiliated organizations, visit www.nawcc.org.
Kim Craven
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