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City Watch Factory….

Keith H

Registered User
May 18, 2004
250
45
28
Southampton, England
Country
Hi,
I have recently come across a movement which is stamped City Watch Factory. The retailer is Samson Ayers, Liverpool. It’s a standard English Fusee but the first time I have seen a reference to this factory.
Has anyone any info on it please?

794E7FC2-E6E3-4075-8EAB-E230C4DB4BA9.jpeg
 

John Matthews

NAWCC Member
Sep 22, 2015
4,211
2,330
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France
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Keith

Sampson Ayers is listed in Liverpool trade directories for only a few years 1881 to 1883. I have never seen City Watch Factory on any other movements and neither can I find a listing. As you imply Ayres likely to be a retail outlet and possibly also a repair shop.

I am not convinced this watch was finished in Liverpool. I suspect it is a Coventry product which was signed for the retailer in a manner that he requested, the addition of the reference to 'Factory' a marketing ploy. I have formed the impression, not shared by everyone, that by the last quarter of the C19th while Liverpool had many retail outlets, a significant proportion of the 'everyday' watches that were being sold, were being finished in Coventry. This particularly being so for those watches in Coventry made cases and/or hallmarked at the Birmingham Assay Office.

John
 

Keith H

Registered User
May 18, 2004
250
45
28
Southampton, England
Country
Keith

Sampson Ayers is listed in Liverpool trade directories for only a few years 1881 to 1883. I have never seen City Watch Factory on any other movements and neither can I find a listing. As you imply Ayres likely to be a retail outlet and possibly also a repair shop.

I am not convinced this watch was finished in Liverpool. I suspect it is a Coventry product which was signed for the retailer in a manner that he requested, the addition of the reference to 'Factory' a marketing ploy. I have formed the impression, not shared by everyone, that by the last quarter of the C19th while Liverpool had many retail outlets, a significant proportion of the 'everyday' watches that were being sold, were being finished in Coventry. This particularly being so for those watches in Coventry made cases and/or hallmarked at the Birmingham Assay Office.

John
John, Thanks for the information. I think you are correct in assuming the annotation was a marketing ploy. Here’s a photo of the dust cap which maybe shows the marketing awareness of this retailer.

34F66380-A5B6-48B6-A0A2-A4ED29941616.jpeg
 

John Matthews

NAWCC Member
Sep 22, 2015
4,211
2,330
113
France
Country
Region
Keith - is the cap stamped with any initials? If so a photograph would be appreciated.

John
 

Keith H

Registered User
May 18, 2004
250
45
28
Southampton, England
Country
I’ve just had a look at some dust caps in one of my odds boxes. Out of 26 there are 12 with initials . Can post photos if. You wish.
 

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