American Watch Advertising

PatH

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Webb and Sidney Ball from 1910...…......

Robert

504542-ea8532207d37082396266d04b7138e65.jpg
And what a great example of a book from the Roycrofters. Are the illustrations attributed to a specific artist?
 

PatH

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Thanks, Robert. I asked about the artist because I have been doing some research on watch advertising illustrations that include artist signatures. There were some notable, or at least recognizable, artists who provided the art for watch ads and advertising pieces in the late 1800s/early 1900s. An example is this 1913 Howard Watch ad signed F.X.L., Frank Xavier Leyendecker, who is probably better known for the cover art on widely distributed magazines including Collier, Vanity Fair and Life. Other examples include the Keystone Watch Case Co trade card signed G.F., George Folsom, and The Rockford Watch cards posted earlier which were the creation of one of the more widely recognized artists - R.F. Outcault (think Buster Brown and his dog Tige, or The Yellow Kid).

1913 Howard boat race FXL crop.jpg Keystone - case parasol.jpeg
 

Rhett Lucke

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Not to hijack the thread, but I don't know if this has already come up, so wanted to mention it. Quite often the "reverse painted" and/or "negative" glass plates, were used (more by local jewelers than manufacturers) as on-screen advertising "stills" at theaters throughout the silent movie era and perhaps even later.
Aside from the sample I'm posting, I have one (sadly, cracked) touting my great grandfather's patented mechanical meat tenderizer...circa 1929. I would love to stumble onto something similar for pocket watches. The few that have been shown on this thread so far are FASCINATING and I suspect quite rare since there weren't many made and they were a frequently trashed item... in the day!

PLEASE more of these for watches! Thanks!

View attachment 586956
Here are some Elgin Examples

DE49B013-167E-4F3E-ACA3-A67705043996.jpeg 73511EA0-7421-49F7-A77B-E7DECA5F46F1.jpeg AAC9DA95-16D9-4FEE-A796-88AD1D1311C9.jpeg 105F60E0-5BB0-43FB-8826-3A6AB6E55826.jpeg 38220A7F-7BA5-4CDF-B7A1-1AA55DEB2432.jpeg BBDB1F0C-8737-42EA-9632-3B905A000A6B.jpeg 0B593014-23AC-43DB-8C93-B31283F2D113.jpeg 373CD44E-B261-49E0-9D60-85A6E543B1DF.jpeg C4727945-4080-4C80-873A-0A1411EB4205.jpeg 5E5D84FF-8A8B-4E50-B967-EAFADA4E42F3.jpeg 71EEF164-4CD6-47B4-BE3E-8F376F9CD5F9.jpeg FE8C10AD-A710-47DF-999D-431D40691438.jpeg C579AA47-CEC5-4459-A47E-9C010183A9CA.jpeg 7617F3AF-12BA-40B7-B747-F1B4D3DC465F.jpeg
 

Robert Sweet

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Thanks, Robert. I asked about the artist because I have been doing some research on watch advertising illustrations that include artist signatures. There were some notable, or at least recognizable, artists who provided the art for watch ads and advertising pieces in the late 1800s/early 1900s. An example is this 1913 Howard Watch ad signed F.X.L., Frank Xavier Leyendecker, who is probably better known for the cover art on widely distributed magazines including Collier, Vanity Fair and Life. Other examples include the Keystone Watch Case Co trade card signed G.F., George Folsom, and The Rockford Watch cards posted earlier which were the creation of one of the more widely recognized artists - R.F. Outcault (think Buster Brown and his dog Tige, or The Yellow Kid).

View attachment 587127 View attachment 587138
More Keystone and Boss memorabilia...…….

Robert

Search results | The University of Iowa LibrariesSearch results | The University of Iowa Libraries
 
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KipW

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Rhett - HOLY COW! Thanks for posting all these "magic lantern" glass slides. Two questions: are/were they touched up by hand - and - where the H*LL did you find them all?
 

Rhett Lucke

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Kip,

All are as originally found and have not been touched up.

The Elgin and South Bend examples for Langley were all purchased together. The others were all purchased individual at Flee Markets, Antique Shows and Online Venues.
 
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musicguy

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I agree those slides are fantastic.

Rob
 

PatH

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Don't think I've ever seen the Illinois poster stamp. Very cool!

Elgin used them extensively. I think I have about 40 different examples. I've posted a couple earlier in this thread, but haven't scanned all of them.

Here is one of the poster stamps included in the NAWCC Library and Research Center Elgin advertising. Nothing feminine about that wristwatch! (I have the magazine ad, but need to load the scanner software and scan it. Joys of upgraded software.)

DSC04523.JPG
 

terry hall

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^^^^^

Paul Bunyon watch? :)
seem to recall maybe some Hamilton related to him...



I may have posted this pencil earlier in the thread... if duplicate, sorry....

mvc-001f-jpg.jpg mvc-002f-jpg.jpg mvc-003f-jpg.jpg mvc-004f-jpg.jpg mvc-005f-jpg.jpg mvc-006f-jpg.jpg mvc-007f-jpg.jpg
 

PatH

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Very nice, Rhett! Have you found this piece listed in any of Ball's ads/lists of sales materials?
 

179

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Some of these advertising items that surface are, and i will use the R word, rarer than most of the watches we so covet. Great piece Rhett i love it.:)
 

Greg Frauenhoff

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Some of these advertising items that surface are, and i will use the R word, rarer than most of the watches we so covet. Great piece Rhett i love it.:)
Indeed! They're called ephemera for a reason.
 
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terry hall

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Rhett Lucke

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Approximately 14 inches in diameter. I believe the clocks (and a similar wrist watch) were originally made by The Illinois Watch Co. for loan to jewelers. The Illinois examples I’ve seen have tags marked “Property of the Illinois Watch Co.”

At some point after the purchase of Illinois by Hamilton, it appears that a few of each were repurposed as Hamilton displays. The samples I’ve seen with Hamilton marking have had the Illinois Property tag removed.

These clocks are made of a heavy metal and are fully functional, powered by Sangamo Electric movement.

316D2122-D7E6-4757-8BDF-1B383FC3344E.jpeg
 

PatH

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Wow - What size are these?
 

musicguy

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PatH

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Guess I went straight to the picture! Thanks, Rob!
 
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Robert Sweet

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Approximately 14 inches in diameter. I believe the clocks (and a similar wrist watch) were originally made by The Illinois Watch Co. for loan to jewelers. The Illinois examples I’ve seen have tags marked “Property of the Illinois Watch Co.”

At some point after the purchase of Illinois by Hamilton, it appears that a few of each were repurposed as Hamilton displays. The samples I’ve seen with Hamilton marking have had the Illinois Property tag removed.

These clocks are made of a heavy metal and are fully functional, powered by Sangamo Electric movement.

View attachment 607791
Rhett,

Your Hamilton (Super Size) clock resembles the Bunn Special No. 108 to include the dial except for the name Bunn Special.

Robert

108.jpg
 
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Clint Geller

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Thanks! I was thrilled to get the brochure since horological companies and the bicycle industry is one of my interests. It is actually quite a few pages, but I haven't scanned all the pages yet. Would love to have one of the Dueber Grand bicycle head badges, but have only seen one and wasn't willing to pay the price. They are quite showy.
Pat, you may know that E. Howard & Co. made bicycles at one point too. Also, Wilbur and Orville Wright owned a bicycle shop in Dayton, Ohio, and probably did much of the development work on their first airplane out of their shop:

wilbur and orville wright bicycle shop - Bing images
 

PatH

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Here is one of the poster stamps included in the NAWCC Library and Research Center Elgin advertising. Nothing feminine about that wristwatch! (I have the magazine ad, but need to load the scanner software and scan it. Joys of upgraded software.)

505121-ef0d2b6388a3853f698e48078917e711.jpg
Finally got some scanning done.

img20200602_16282575.jpg
 

Clint Geller

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Here is some E. Howard & Company advertising material. The first two ads show dials with prominent Josiah Moorhouse characteristics. The third ad shows that while all Howard split plate movements (Models 1893-HC, 1893-OF, 1895-L-HC, and 1895-L-OF, or equivalently, Series VII s.p., VIII s.p., XI, and XII) were marked as being fully "ADJUSTED" to HCI6P, in many instances, the final positional adjusting was outsourced to the trade.

Has anyone ever seen a Mystic Shrine case like the one advertised here?

Howard ad with MH dial.jpg Howard ad 1892.jpg 1897_Jul-14_Howard_No_8_&_No_10.jpg Mystic Shrine case ad.jpg
 

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Clint Geller

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Here is an American Watch Company advertising plaque signed by the Waltham dial room foreman and dial painter Josiah Moorhouse, possibly created for the 1876 Centennial Exposition in Philadelphia. The plaque was included in the 2002 NAWCC National Seminar, "Boston: Cradle of Industrial Watchmaking," on-site exhibit in Boxboro Massachusetts.
 

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brc

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Approximately 14 inches in diameter. I believe the clocks (and a similar wrist watch) were originally made by The Illinois Watch Co. for loan to jewelers. The Illinois examples I’ve seen have tags marked “Property of the Illinois Watch Co.”

At some point after the purchase of Illinois by Hamilton, it appears that a few of each were repurposed as Hamilton displays. The samples I’ve seen with Hamilton marking have had the Illinois Property tag removed.

These clocks are made of a heavy metal and are fully functional, powered by Sangamo Electric movement.

View attachment 607791
Hi Rhett,

I have one of the Illinois variety. On the tag it does indicate that it was a display. BTW, how long did it take you to figure out how to get into it. I am embarrassed to say it took me longer than it should have!

Bruce

20200829_204655.jpg
 
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Clint Geller

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Steven Thornberry

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A functional bit of advertisement, an ID wallet made for P.A. Brunstad, a jeweler in Chippewa Falls, Wisconsin, who was also a railroad watch inspector. I have seen references to this Brunstad indicating he was in business in the 1920's, but likely he was active before and after. It is interesting to note that "Chippewa" is misspelled "Chippawa." So, maybe this wallet was not used very much.

Brunstad1.JPG Brunstad2.JPG Brunstad3.JPG
 

musicguy

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PatH

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Here is an 1896 ad from the Keystone -
525821-55e8b1c9097bd77d2ee9658e44513f60.jpg
Hopefully this isn't digressing too far. Here are a few Howard bicycle ads that I've gathered, along with a screenshot from the December 1896 Keystone. I didn't crop any of the ads as it seems that the content on the page adds insight into advertising of the day. The third ad is rather insightful as to the outcome of the Howard bicycle efforts.

Mr Howard's inventions and business endeavors were quite varied. There are several Bulletin articles about him and his watches (Thank you, Clint!!), as well as a Supplement that discusses his life and businesses.
Bulletin Supplements | National Association of Watch & Clock Collectors, Inc.

1896 Howard bicycle.jpeg Howard bicycle.jpg Howard bicycles from Sears.jpeg 1897 Howard bicycle.jpeg Howard tandem bicycle Keystone 12-1896.png
 

vintageguy

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Here's a piece of advertisement from the Illinois watch co found it at a antique store in Bozeman MT
Hey! I have one of those too :cool: It goes nicely with the watch it advertises.

IMG_2589.jpg IMG_2590.jpg 86398d228d10a5f968eaae6cca484fb6.jpg 90ad4567ad475b54e26c9b1a7c326f84.jpg
 

PatH

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Not watch, but watch case trade cards - Fahys and Muhr's Bros Crown Filled Cases. I think case openers for both companies have been posted previously.

Fahys trade card.jpeg Fahys trade card reverse.jpeg Crown filled case - Ajax.jpeg Crown filled case - Old King Cole front.jpg Crown filled case jester and balloon.jpeg Crown filled case boy and girl NO Expo front.jpg Crown filled case jester nd balloon reverse.jpeg
 

PatH

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