American Watch Advertising

Discussion in 'American Pocket Watches' started by Rhett Lucke, Apr 14, 2019.

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  1. Rhett Lucke

    Rhett Lucke Board Secretary
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    Another Hamilton neon display

    64D86F81-6088-4030-97DB-39A92B3FD797.jpeg
     
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  2. PatH

    PatH Registered User
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    Here's an Aurora business card. I've not been collecting all that long, but from what I've seen, I can certainly agree with Greg as to the scarcity of Aurora advertising.

    Aurora trade card front.jpg
     
  3. PatH

    PatH Registered User
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    A Trenton trade card and an ad for a Trenton cyclometer.

    Trenton front.jpg Trenton reverse.jpg Trenton cyclometers.jpg
     
  4. Rhett Lucke

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    A couple variations of a Waltham reverse painted glass sign.

    B7904F9F-A384-4342-B5AC-BAD091D8EB87.jpeg 49BAE231-7A23-4AA5-A167-EA3A85E889C2.jpeg
     
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  5. 4thdimension

    4thdimension Registered User

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    Now we're talkin'! Just beautiful!-Cort
     
  6. PatH

    PatH Registered User
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    Beautiful! I've never seen the second one - more detailed eagle and a slightly different logo, in addition to the color variations. Any idea as to the timing of these?
     
  7. Greg Frauenhoff

    Greg Frauenhoff Registered User
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    Pat,

    The Allebach card shows up often enough that me thinks a small stash of them was found many years ago. It's certainly a neat piece.

    For prospective ephemera buyers it should be pointed out that reprints of this card were made (by Bernie Edwards, as I recall). Some of the reprints are as postcards, but perhaps not all.

    Greg
     
  8. PatH

    PatH Registered User
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    Good to know, Greg. Just curious - why is the card referred to as Allebach?

    Thanks!
    Pat
     
  9. Greg Frauenhoff

    Greg Frauenhoff Registered User
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    "L. Allebach, Emlenton, Pa." I've seen a few Auroras with his name on the dial.
     
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  10. Rhett Lucke

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    I'm not really sure on the dates for these Waltham signs. Maybe another member can shed some light. The verbage "Are Carried All Over The World" versus "Go All Over The World" might also be a clue.
     
  11. Rhett Lucke

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    More Hamilton ........... a neat window or countertop display piece.

    08C3170C-E7E0-4E0C-BB32-C8F4478B5A64.jpeg E5BF6027-4D92-439C-90F5-80E70F9C28B1.jpeg
     
  12. terry hall

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    brings up 'tears' of regrets... dropped out of bidding on one of these in the mid 1980's at an estate auction.. at 160 bux !!! regrets, regrets, regrets.....
     
  13. Rhett Lucke

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    Terry,

    I know the feeling. Guess we all have a few that we wish we could go back for a "do-over".
     
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  14. Nathan Moore

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    "South Bend Watches" metal sign featuring the iconic depiction of a South Bend watch running in a block of ice, c.1915.

    SouthBend-WatchInIce-Sign.jpg
     
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  15. PatH

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    Another stamp - this one is portrait orientation like the one on the front of the Service Bureau Bulletin.

    Poster stamp Elgin graduation portrait.jpg
     
  16. Rhett Lucke

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    Not really advertising, but Aurora related.

    D52F33B9-FE93-442F-8170-AB20AFC6B0CF.jpeg
     
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  17. johnnypocket

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    Well I do collect vintage paper ads, but the street sign above my " Hobby Room" (not rubber room..lol) says it all, kind of suprised my wife's letting it go in the hallway....Hey, maybe she's being absorbed !


    60259090_455814431626747_30272501460238336_n.jpg?_nc_cat=107&_nc_ht=scontent-lga3-1.jpg
     
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  18. richiec

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    A little thing I picked up, went on the counter to display a watch to a customer, badly faded but cute.

    IMG_0001.JPG
     
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  19. Greg Frauenhoff

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    Advertising or not it's really neat. I have couple other checks (to the same Canadian jeweler). Mine came from the famous internet auction site, which has been a fantastic source of horological ephemera.
     
  20. johnnypocket

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    I agree , it amazes me the time and effort people put into simple things like penmanship. It says so much about your persona. Look at the "D" in Dec. on the check (In the upper corner by the 1886). Is it it any wonder why the pocket watches we love,collect and carry are still so magnificent and functional from so many years ago. The craftsmanship is a sense of pride from that era. I wish that was still a part of our disposable society.


    d52f33b9-fe93-442f-8170-ab20afc6b0cf-jpeg.jpg
     
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  21. PatH

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    Greg - I had never noticed until just now that this business card is for L. Allebach!
     
  22. Nathan Moore

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    "Buy the Rockford Watch" watch paper.

    Rockford-Watch-Paper.jpeg
     
  23. Nathan Moore

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    Capturing a decent scan of this item was challenging.

    "Dueber Hampden Watch Works" Glass Negative.

    HampdenNegative-30-Edited-1600.jpg


    (positive image for reference)

    HampdenNegative-Positive.jpg
     
  24. PatH

    PatH Registered User
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    Wonderful image! How big is the slide/negative?

    If you have a light box, you can lay the slide on the box, mask around the edges to cut out the back light by laying black construction paper or something similar on each side, then photograph with your camera or phone and crop as needed.
     
  25. PatH

    PatH Registered User
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    Although not a Waltham sign or specifically advertising, below is a photo from a glass negative of the Waltham exhibit at the 1893 Columbian Exposition. You can see the machinery set up on the right, and at the top right, you can see part of the Mermod and Jaccard exhibit sign.

    Waltham Display 4621.jpg
     
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  26. Rhett Lucke

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    Another reverse painted glass sign

    578380FC-E25E-40A3-A9A4-8FF1B11B1EC4.jpeg
     
  27. diveboy

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    What an achievement it was.

    upload_2019-5-19_10-32-7.png

    upload_2019-5-19_10-33-3.png
     
  28. musicguy

    musicguy Moderator
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    Not exactly advertising(but it kind of fits in this thread maybe) but I believe this printing block was probably
    used at some newspaper when they needed an image like this or
    it was part of an advertisement(I don't know).
    This thread made me buy it so I'm putting it here.:)
    20190519_155121.jpg




    Rob
     
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  29. Fred Hansen

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    Golfing with Webb C. Ball ...

    golf-jpg.jpg

    golf4-jpg.jpg

    golf2-jpg.jpg

    It's actually a pen and pencil set in the form of a golf bag and with golfing images around its sides.
     
  30. terry hall

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    ^^^^^^
    Man.......... I've been a waitin for that one to show.
    I remember in AWE viewing and holding this item years ago..........
     
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  31. Rhett Lucke

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  32. Rhett Lucke

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    A little out of season

    FEB9FCD7-10AA-494B-B935-00C06FEC0728.jpeg 9D792400-ACF1-47EA-906C-7066B04D2475.jpeg BCCAA23F-11A5-4772-8F2B-C8A25ABADD9A.jpeg
     
  33. Nathan Moore

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    Thanks! The glass negative measures 7"x5".

    I also have a glass slide (4"x3.25") produced c.1920 by the Advertising Slide Company of St. Louis advertising Elgin watches for Geo. S. Dales & Co. of Akron, Ohio. These were utilized in cinemas during the silent film era.

    Elgin-Slide-Composite.jpg
     
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  34. Greg Frauenhoff

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    A third such card recently passed through the famous internet auction site. Any others to report?
     
  35. darrahg

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    Not Aurora but picked up these rusty old tweezers a while back. Rockford of course.

    Rockford tweezers 1.jpg Rockford tweezers 2.jpg
     
  36. Greg Frauenhoff

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  37. PatH

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    Waterbury Watch Co advertising pin for their Trump Cyclometer. The pin is marked Ohara Dial on the back.

    DSC01821.JPG DSC01824.JPG
     
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  38. PatH

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    And Dueber put this on the back of their bicycle brochure....

    Dueber bicycle booklet cover back.jpg
     
  39. KipW

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    Not to hijack the thread, but I don't know if this has already come up, so wanted to mention it. Quite often the "reverse painted" and/or "negative" glass plates, were used (more by local jewelers than manufacturers) as on-screen advertising "stills" at theaters throughout the silent movie era and perhaps even later.
    Aside from the sample I'm posting, I have one (sadly, cracked) touting my great grandfather's patented mechanical meat tenderizer...circa 1929. I would love to stumble onto something similar for pocket watches. The few that have been shown on this thread so far are FASCINATING and I suspect quite rare since there weren't many made and they were a frequently trashed item... in the day!

    PLEASE more of these for watches! Thanks!

    Magic Lantern Ad Slide.jpg
     
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  40. KipW

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    OOPS! Just spotted Nathan's post (#183) and others...regarding the "magic Lantern" slides...his being from Elgin! Very cool!! Sorry to be redundant.
     
  41. KipW

    KipW Registered User
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    A bit more on topic - here's my German-made Delgard (Delaware) dollar watch with paper insert from 1952. (Interesting interpretation of a 'calendar' watch.)

    Delgard With Calendar.jpg Delgard With Calendar 2.jpg Delgard With Calendar 3.jpg Delgard With Calendar 4.jpg Delgard With Calendar.jpg
     
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  42. D.th.munroe

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    Only a magazine ad but this came with a lot of clock and watch stuff.
    It was framed poorly but From Western Home Monthly Nov 1921.
    I have not seen this ad before, and after searching for a while and finding only a couple similar, I thought I should post it somewhere.
    I'm still not sure what was made in Canada? Was Duane H. Church Canadian?
    Dan

    15881898586018016972369260216275.jpg 1588190047108207700386715325486.jpg
     
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  43. richiec

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    Advertising for my great, great grandfather's business on Maiden Lane. The billhead from 1889 was for purchase of 1/2 dozen unknown, one swiss 10L cannon pinion and Lepine dial, total invoice including mailing, 55 cents. The postcard was to a Joseph Lauber in Archbold, Ohio in 1893 and I am showing a couple of watches related to the postcard ad. Haven't found Mr.Lauber on ancestry yet.

    IMG_0124.JPG IMG_0123.JPG IMG_0120.JPG IMG_0121.JPG
     
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  44. viclip

    viclip Registered User
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    American-made movements were often imported as such into Canada, then cased here in Canadian-made cases. As I understand it, the resultant watch was considered "Canadian Made" for customs duty purposes. Maybe that's what the 1921 advert was putting out as a patriotic marketing ploy?
     
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  45. PatH

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    Looks like they were picking up on an advertising technique similar to what Crescent Watch Case Co used to keep their name before the customer back at the turn of the century - 19th to 20th centuries. (These were scanned very low res, and don't expand well.)

    Crescent repair cert 1898 back.jpeg Crescent repair cert 1898.jpeg Crescent repair cert 1900 back.jpeg Crescent repair cert 1900.jpeg Crescent repair cert 1901 back.jpeg Crescent repair cert 1901.jpeg
     
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  46. Robert Sweet

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    My favorite 992B ad from Oct. 1951...……….

    Robert

    Hamilton Watch - 992B - Ad - October 1951.jpg
     
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  47. 4thdimension

    4thdimension Registered User

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    #197 4thdimension, Apr 29, 2020
    Last edited: Apr 29, 2020
    Pat, I’ve found some Crescent calendar papers too;1898,1901,1911 and1912 so far. I’m collecting only the loose case manufacturer’s papers I come across as opposed to the watchmaker papers. I just can’t bring myself to remove papers from their original cases. -Cort
     
  48. PatH

    PatH Registered User
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    Cort, I only have unused examples of these, too. I have other watch-papers, but none that I removed from a watch. The papers are part of the history, and I don't want to be the one to remove that bit of their story.
     
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  49. Robert Sweet

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    Webb and Sidney Ball from 1910...…......

    Robert

    Webb and Sidney Ball - August 1910.jpg
     
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  50. Robert Sweet

    Robert Sweet Registered User

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    Another Ball Ad from Oct. 1914...…………

    Robert

    Ball - Oct.. 1914.jpg
     
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