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American Watch Advertising

PatH

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Here's an Aurora business card. I've not been collecting all that long, but from what I've seen, I can certainly agree with Greg as to the scarcity of Aurora advertising.

Aurora trade card front.jpg
 

PatH

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Beautiful! I've never seen the second one - more detailed eagle and a slightly different logo, in addition to the color variations. Any idea as to the timing of these?
 

Greg Frauenhoff

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Here's an Aurora business card. I've not been collecting all that long, but from what I've seen, I can certainly agree with Greg as to the scarcity of Aurora advertising.

View attachment 531626
Pat,

The Allebach card shows up often enough that me thinks a small stash of them was found many years ago. It's certainly a neat piece.

For prospective ephemera buyers it should be pointed out that reprints of this card were made (by Bernie Edwards, as I recall). Some of the reprints are as postcards, but perhaps not all.

Greg
 

PatH

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Pat,

The Allebach card shows up often enough that me thinks a small stash of them was found many years ago. It's certainly a neat piece.

For prospective ephemera buyers it should be pointed out that reprints of this card were made (by Bernie Edwards, as I recall). Some of the reprints are as postcards, but perhaps not all.
Good to know, Greg. Just curious - why is the card referred to as Allebach?

Thanks!
Pat
 

Rhett Lucke

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Beautiful! I've never seen the second one - more detailed eagle and a slightly different logo, in addition to the color variations. Any idea as to the timing of these?
I'm not really sure on the dates for these Waltham signs. Maybe another member can shed some light. The verbage "Are Carried All Over The World" versus "Go All Over The World" might also be a clue.
 

terry hall

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PatH

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Elgin printer's block (shown reversed) and postage stamp with same image. This image was also used on the front of one of their service bulletins as shown in the image from a Google Books article circa 1916 about Elgin's Service Bureau program. I think this image may be from a painting by Cushman Parker, but am still looking for validation that this is the referenced image.

449313-9ca0162d8ad0ec062de665191f522104.jpg 449314-0a11983831f153e45cbf2f034bf12dd8.png 449316-4dd603a4c88519b706bb82b4b44cd4bd.jpg

Another stamp - this one is portrait orientation like the one on the front of the Service Bureau Bulletin.

Poster stamp Elgin graduation portrait.jpg
 

johnnypocket

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Advertising or not it's really neat. I have couple other checks (to the same Canadian jeweler). Mine came from the famous internet auction site, which has been a fantastic source of horological ephemera.
I agree , it amazes me the time and effort people put into simple things like penmanship. It says so much about your persona. Look at the "D" in Dec. on the check (In the upper corner by the 1886). Is it it any wonder why the pocket watches we love,collect and carry are still so magnificent and functional from so many years ago. The craftsmanship is a sense of pride from that era. I wish that was still a part of our disposable society.


d52f33b9-fe93-442f-8170-ab20afc6b0cf-jpeg.jpg
 

PatH

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Here's an Aurora business card. I've not been collecting all that long, but from what I've seen, I can certainly agree with Greg as to the scarcity of Aurora advertising.

449955-3a89cb1db7689b3aa948a4c91a8531aa.jpg

"L. Allebach, Emlenton, Pa." I've seen a few Auroras with his name on the dial.
Greg - I had never noticed until just now that this business card is for L. Allebach!
 

PatH

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Capturing a decent scan of this item was challenging.

"Dueber Hampden Watch Works" Glass Negative.

451430-2b2bef6969271961fe1578f6c6e76b17.jpg


(positive image for reference)

451431-f167764743c84d64c4494d7babc81e3b.jpg
Wonderful image! How big is the slide/negative?

If you have a light box, you can lay the slide on the box, mask around the edges to cut out the back light by laying black construction paper or something similar on each side, then photograph with your camera or phone and crop as needed.
 

PatH

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Although not a Waltham sign or specifically advertising, below is a photo from a glass negative of the Waltham exhibit at the 1893 Columbian Exposition. You can see the machinery set up on the right, and at the top right, you can see part of the Mermod and Jaccard exhibit sign.

Waltham Display 4621.jpg
 

musicguy

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Not exactly advertising(but it kind of fits in this thread maybe) but I believe this printing block was probably
used at some newspaper when they needed an image like this or
it was part of an advertisement(I don't know).
This thread made me buy it so I'm putting it here.:)
20190519_155121.jpg




Rob
 

terry hall

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^^^^^^
Man.......... I've been a waitin for that one to show.
I remember in AWE viewing and holding this item years ago..........
 
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Nathan Moore

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Wonderful image! How big is the slide/negative?
Thanks! The glass negative measures 7"x5".

I also have a glass slide (4"x3.25") produced c.1920 by the Advertising Slide Company of St. Louis advertising Elgin watches for Geo. S. Dales & Co. of Akron, Ohio. These were utilized in cinemas during the silent film era.

Elgin-Slide-Composite.jpg
 

Greg Frauenhoff

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The piece below isn't advertising rather just ephemera. But it reminds of how ebay has changed the collecting of such stuff.

Many years ago I saw a similar guarantee card for a different Aurora movement on the famous auction site but, unfortunately, it was after the item had ended and sold. I was bummed as I'd never seen one of these cards before. Then about 1 week later a different seller offered the card below and, of course, I pounced. In the many many years since I've never seen another. Anyone else?

View attachment 530322
A third such card recently passed through the famous internet auction site. Any others to report?
 

PatH

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Waterbury Watch Co advertising pin for their Trump Cyclometer. The pin is marked Ohara Dial on the back.

DSC01821.JPG DSC01824.JPG
 

PatH

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Hampden bitterly pictured Father Time in dire straits on the back of their 1900 material catalog --
And Dueber put this on the back of their bicycle brochure....

Dueber bicycle booklet cover back.jpg
 

KipW

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Not to hijack the thread, but I don't know if this has already come up, so wanted to mention it. Quite often the "reverse painted" and/or "negative" glass plates, were used (more by local jewelers than manufacturers) as on-screen advertising "stills" at theaters throughout the silent movie era and perhaps even later.
Aside from the sample I'm posting, I have one (sadly, cracked) touting my great grandfather's patented mechanical meat tenderizer...circa 1929. I would love to stumble onto something similar for pocket watches. The few that have been shown on this thread so far are FASCINATING and I suspect quite rare since there weren't many made and they were a frequently trashed item... in the day!

PLEASE more of these for watches! Thanks!

Magic Lantern Ad Slide.jpg
 
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KipW

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OOPS! Just spotted Nathan's post (#183) and others...regarding the "magic Lantern" slides...his being from Elgin! Very cool!! Sorry to be redundant.
 

D.th.munroe

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Only a magazine ad but this came with a lot of clock and watch stuff.
It was framed poorly but From Western Home Monthly Nov 1921.
I have not seen this ad before, and after searching for a while and finding only a couple similar, I thought I should post it somewhere.
I'm still not sure what was made in Canada? Was Duane H. Church Canadian?
Dan

15881898586018016972369260216275.jpg 1588190047108207700386715325486.jpg
 
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richiec

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Advertising for my great, great grandfather's business on Maiden Lane. The billhead from 1889 was for purchase of 1/2 dozen unknown, one swiss 10L cannon pinion and Lepine dial, total invoice including mailing, 55 cents. The postcard was to a Joseph Lauber in Archbold, Ohio in 1893 and I am showing a couple of watches related to the postcard ad. Haven't found Mr.Lauber on ancestry yet.

IMG_0124.JPG IMG_0123.JPG IMG_0120.JPG IMG_0121.JPG
 

viclip

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Only a magazine ad but this came with a lot of clock and watch stuff.
It was framed poorly but From Western Home Monthly Nov 1921.
I have not seen this ad before, and after searching for a while and finding only a couple similar, I thought I should post it somewhere.
I'm still not sure what was made in Canada? Was Duane H. Church Canadian?
Dan

View attachment 586977 View attachment 586978
American-made movements were often imported as such into Canada, then cased here in Canadian-made cases. As I understand it, the resultant watch was considered "Canadian Made" for customs duty purposes. Maybe that's what the 1921 advert was putting out as a patriotic marketing ploy?
 
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PatH

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A bit more on topic - here's my German-made Delgard (Delaware) dollar watch with paper insert from 1952. (Interesting interpretation of a 'calendar' watch.)

504412-bbb4fd013f3d3ba89fd4d6e19b77850e.jpg 504414-0e1a76e93368103adf64c83becfed50f.jpg 504415-afe56bef8d17ae3fde39730856035ec9.jpg 504416-d9c7b8eeba2a65ff89c7602319a38e79.jpg 504417-bbb4fd013f3d3ba89fd4d6e19b77850e.jpg
Looks like they were picking up on an advertising technique similar to what Crescent Watch Case Co used to keep their name before the customer back at the turn of the century - 19th to 20th centuries. (These were scanned very low res, and don't expand well.)

Crescent repair cert 1898 back.jpeg Crescent repair cert 1898.jpeg Crescent repair cert 1900 back.jpeg Crescent repair cert 1900.jpeg Crescent repair cert 1901 back.jpeg Crescent repair cert 1901.jpeg
 

4thdimension

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Looks like they were picking up on an advertising technique similar to what Crescent Watch Case Co used to keep their name before the customer back at the turn of the century - 19th to 20th centuries. (These were scanned very low res, and don't expand well.)

View attachment 587015 View attachment 587016 View attachment 587017 View attachment 587018 View attachment 587019 View attachment 587020
Pat, I’ve found some Crescent calendar papers too;1898,1901,1911 and1912 so far. I’m collecting only the loose case manufacturer’s papers I come across as opposed to the watchmaker papers. I just can’t bring myself to remove papers from their original cases. -Cort
 
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PatH

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Cort, I only have unused examples of these, too. I have other watch-papers, but none that I removed from a watch. The papers are part of the history, and I don't want to be the one to remove that bit of their story.