American Watch Advertising

Discussion in 'American Pocket Watches' started by Rhett Lucke, Apr 14, 2019.

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  1. darrahg

    darrahg Moderator
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    Rockford metal stand with associated statement cards.
    $(KGrHqZ,!h4E68TUeLIIBPB2YE5pmg~~60_3.jpg Rockford stand cards 1.jpg Rockford stand cards 2.jpg
     
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  2. darrahg

    darrahg Moderator
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    Glass slide that was shown in movie theaters. The hands (now missing) were moved to indicate time.

    Rockford celluloid projection slide 1 (3).JPG
     
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  3. darrahg

    darrahg Moderator
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    Pat and Jay H. were so nice to give up this Rockford display case to my collection some time ago. And, no I don't display any watches of any value.

    Rockford glass case 5907 .JPG Rockford display case logo fix.jpg
     
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  4. darrahg

    darrahg Moderator
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    Same poster as is in thread #10 but a puzzle. Front and rear views.

    6596 puzzle.JPG back removed showing puzzle.JPG
     
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  5. darrahg

    darrahg Moderator
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    And, the commonly seen business card trays. The rectangular tray is apx. 5" long.

    14B39654C7C940B09976E688A5FB88FF.jpg BE52F33D41764A2DB8AF0C3A80675167.jpg Rockford rectangular tip tray front.jpg Rockford rectangular tip tray back.jpg
     
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  6. darrahg

    darrahg Moderator
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    Rockford lithograph by Beck & Pauli Co.

    Rockford lithograph restored.JPG
     
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  7. darrahg

    darrahg Moderator
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    Illinois Watch Co. Enlarged view of text in lower left.

    Ill Watch Co Watch Inspector cpd rot (2).JPG Ill Watch Co. Auth Watch Inspector  1925 copyright.JPG
     
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  8. Greg Frauenhoff

    Greg Frauenhoff Registered User
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    Darrah,

    Super cool Rockford items. Thanks for the pics.

    Greg
     
  9. Greg Frauenhoff

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    The piece below isn't advertising rather just ephemera. But it reminds of how ebay has changed the collecting of such stuff.

    Many years ago I saw a similar guarantee card for a different Aurora movement on the famous auction site but, unfortunately, it was after the item had ended and sold. I was bummed as I'd never seen one of these cards before. Then about 1 week later a different seller offered the card below and, of course, I pounced. In the many many years since I've never seen another. Anyone else?

    img648.jpg
     
  10. Greg Frauenhoff

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    Aurora of Lancaster, Pa.?

    img649.jpg
     
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  11. Greg Frauenhoff

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    John C. Perry business card. Perry was a drummer for New York, Hampden, Aurora and eventually Hamilton.

    img650.jpg
     
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  12. PatH

    PatH National Program Chair
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    Nothing nearly as cool as Darrah and Greg's posts, but here are a few advertising match covers.

    img544.jpg img545.jpg img546.jpg img547.jpg Ingersoll match book ad.jpeg
     
  13. darrahg

    darrahg Moderator
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    There are other Rockford items such as the die cut fold out ads, post cards, booklets, etc. I could post but would rather let others post some too. I enjoy ephemera so much that I went out on Shutterfly and made myself a coffee table book. Now I can enjoy them easier without fear of their being damaged. I collect a few other Brands when my resistance fails such as this Omega foldout.

    3339 Omega foldout front.JPG 3341 cpd.JPG 3343 cpd.JPG 3344 cpd.JPG 3342 cpd.JPG 3348 Omega foldout back cpd.JPG 3337 Omega foldout envelope front.JPG 3338 Omega foldout envelope backt (2).JPG
     
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  14. PatH

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    Greg, what size is this card? Wonderful advertising in the small print that all of their agents are fine watch makers and thoroughly understand Aurora movements.
     
  15. Greg Frauenhoff

    Greg Frauenhoff Registered User
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    About 2 x 4.
     
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  16. PatH

    PatH National Program Chair
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    Vintage advertising in situ. Notice the Elgin Elgineer sign behind the watchmaker. Can anyone identify the framed piece over the door? It's not familiar to me.

    Interior store Waterbury reg.jpg
     
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  17. Nathan Moore

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    Appears to be an optometry sign.
     
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  18. Nathan Moore

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    A similar certification issued by the National Watch Company, c.1868.

    Elgin-Certificate-Card-Front.jpeg Elgin-Certificate-Card-Back.jpeg
     
  19. Greg Frauenhoff

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    More Rockford ephemera. Without the famous auction site it's hard to imagine how such an odd bit would have come to the attention of a watch collector.

    img661.jpg
     
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  20. Greg Frauenhoff

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    The most interesting printer block I've had was one showing a cut of an Illinois grade 105. Illinois isn't my area so I sold it off after a while. Somewhat surprisingly, it went overseas.
     
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  21. Rhett Lucke

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    A nice fob with a private label Hamilton from the same jeweler.

    9C625571-9617-42D4-AE01-C9E5D659F11A.jpeg 155ADE22-21C7-4F42-8730-80752473CFE8.jpeg D75DF926-2734-47B0-B433-4C82098F70D9.jpeg
     
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  22. Rhett Lucke

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    Waltham card set with celluloid pin/button

    7EE73A21-D694-41EB-9BCD-96BE3899792A.jpeg B77BE6FB-4731-4015-92F7-0BB35030786B.jpeg
     
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  23. terry hall

    terry hall Registered User
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    can't remember source....
    fox celluloid a.jpg fox rocky mount a.jpg fox rocky mount b.jpg
     
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  24. terry hall

    terry hall Registered User
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  25. musicguy

    musicguy Moderator
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    Here is a Hamilton court plaster cast (band aid, fake mole holder) advertising give away
    with a 1909 Hamilton advertising material page originally posted by Terry Hall(that includes this piece).
    Advertising materials given away free of charge.

    hamilton court plaser case(band-aid holder).jpg hamilton court plaser case(band-aid holder)2.jpg 1909 advertising materials.jpg


    Rob
     
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  26. Rhett Lucke

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  27. terry hall

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    noticing your triangle five minute markers :)
     
  28. Rhett Lucke

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    Yea, the dials not exactly the same as the one on the card but I’m hoping everyone will give me a pass :)

    I also noticed that I didn’t get the time set the same as on the card. That’s what I get for rushing.
     
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  29. PatH

    PatH National Program Chair
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    Thanks, Musicguy! I noticed that one of my court plaster cases, pictured below, has different verbiage on the reverse. Does anyone know how many different versions/iterations there were? The plasters are from a holder like Musicguy's.

    Are the items often identified as stamp holders actually court plaster holders, or are they two different items?

    Hamilton celluloid stamp holder.jpeg Hamilton celluloid stamp holder reverse.jpeg Hamilton celluloid plaster holder inside.jpeg
     
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  30. Rhett Lucke

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    #130 Rhett Lucke, Apr 28, 2019
    Last edited: Apr 28, 2019
    I believe they were all intended to hold court plaster. The reference to stamp holders is probably just an assumption that people make, based on the size of the piece.

    I can think of two main versions as shown below.

    0FFC563D-AAB9-4A5B-A6A4-EC94364B71E1.jpeg 410F9F8A-208D-4154-8D7E-8A6DF592CD8B.jpeg
     
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  31. PatH

    PatH National Program Chair
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    Plus the one I posted for 3 identified versions so far?
     
  32. Rhett Lucke

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    Sorry, you are correct. Your version and the bottom one I pictured are similar, but not identical.
     
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  33. terry hall

    terry hall Registered User
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    timekeeper of the World.... side load and top load
    ham4a world.jpg ham4b world.jpg
     
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  34. terry hall

    terry hall Registered User
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    These images are Larry Burwell's, but I now own the item...
    Dual reference, brotherhood and watch company...
    ble southbend fob 329stud Lburwell.JPG ble southbend fob Lburwell 1.JPG ble southbend fob Lburwell 2.JPG ble southbend fob Lburwell frt.JPG ble southbend fob Lburwell rear.JPG
     
  35. Rhett Lucke

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    Terry

    Love that ribbon fob. Larry has always had a great eye for quality and condition.

    Here are a couple trade cards that I don’t believe I’ve shared yet on this thread.

    CCB9417A-9CFB-46F7-B374-3D086AD0ABFD.jpeg 371EE9E9-81C8-43A5-AE04-E2A3C1549C0E.jpeg
     
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  36. terry hall

    terry hall Registered User
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    Thanks on the ribbon, i could not refuse once offered to me...

    Neat O on the Manhattan... i have a single knob example watch, but no ephemera

    The Lancaster image is one of my FavOrites... National printed some Black tee shirts with this image.. wish they'd expand the use to some hats, Polo shirts, etc.....
     
  37. Rhett Lucke

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    The time on the watch, not matching the card, has been bugging me since I posted the 992E card above. Here are the corrected pics.

    54E7D7F4-530E-4CAE-99E9-6D452DA42FB0.jpeg F767599E-C8E9-4B79-B28F-F958047C00E1.jpeg
     
  38. Nick23

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    From a 1913 Dennison Catalogue.

    DSCF0211 (2).JPG
     
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  39. Lee Passarella

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    Just looking over all the Rockford items. Very cool, indeed. And it makes me wonder, why did Rockford go out of business in 1915? I guess competition, but usually there is some immediate cause like a depression or some reason for a gradual decline, like a failure to innovate. Nineteen fifteen, on the cusp of America's involvement in World War I, seems an unlikely time for the company to fold, well before the advent of the wristwatch and the real ascendancy of Swiss watchmaking.
     
  40. musicguy

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  41. Greg Frauenhoff

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    Rockford failed for the first time around 1896. After it was reorganized and sold (to, as I recall, Eppenstein) it reopened around 1902. Between 1896 and 1902 there was very sporadic production under an assignee. Why it failed for good in 1915? I don't know.

    I've always enjoyed collecting Rockford ephemera. Reasons include the great variety and the fact that much of it is uncommon but not impossible to find. Here's more from my collection:

    img671.jpg img672.jpg img673.jpg img674.jpg img675.jpg img676.jpg
     
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  42. Greg Frauenhoff

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  43. Rhett Lucke

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    Greg

    Great Hamilton neon.

    Here’s a neat Hamilton promotional giveaway.

    7C456779-2E37-4A4E-9E08-D0AE930C2515.jpeg
     
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  44. Greg Frauenhoff

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    I remember this one from ebay years ago.
     
  45. Rhett Lucke

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    Probably another example. I just bought this one in the past couple weeks :)
     
  46. Greg Frauenhoff

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    New York Chronograph Watch Co. was an outgrowth of Manhattan. Mike Harrold wrote a good article on Manhattan/New York many years ago for the Bulletin.

    img682.jpg
     
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  47. PatH

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    Elgin printer's block (shown reversed) and postage stamp with same image. This image was also used on the front of one of their service bulletins as shown in the image from a Google Books article circa 1916 about Elgin's Service Bureau program. I think this image may be from a painting by Cushman Parker, but am still looking for validation that this is the referenced image.

    Elgin - poster stamp An Elgin.jpg Elgin service bulletin.png Elgin printers block - An Elgin reverse.jpg
     
  48. musicguy

    musicguy Moderator
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    I would give you two likes for that elgin printer block
    and matching advertising card.


    Rob
     
  49. Rhett Lucke

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    Something that I don’t believe has been shown yet are paperweights. Here are a few advertising watch and watch cases.

    CB61E0FE-3C5D-4315-BE17-6C694C043124.jpeg 81704F4C-C768-4783-AC67-3D1A3CAF1C1B.jpeg 7C05A8B3-4005-4529-A606-AE20D5A4002C.jpeg 8B7C0B13-C182-4236-B0AB-C442E773B867.jpeg 3A6A1C17-4D3D-492B-BBBE-6AA5C4EAFF80.jpeg
     
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  50. Greg Frauenhoff

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