American Watch Advertising

Discussion in 'American Pocket Watches' started by Rhett Lucke, Apr 14, 2019.

  1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.
  1. diveboy

    diveboy Registered User
    NAWCC Member

    May 25, 2014
    111
    136
    43
    Male
    Melbourne, Australia
    Country Flag:
    I've got the 71 & 75, looking for a copy of the 76, does anyone know if theres a scan of the 76 online ?

    thanks.
     
  2. Rhett Lucke

    Rhett Lucke Board Secretary
    Director NAWCC Member

    Feb 18, 2001
    1,848
    452
    83
    Country Flag:
    If unable to locate elsewhere, let me know and I’ll see about trying to scan a copy of my 1876.
     
  3. diveboy

    diveboy Registered User
    NAWCC Member

    May 25, 2014
    111
    136
    43
    Male
    Melbourne, Australia
    Country Flag:
    Thanks for the offer, never know, might get lucky.
     
  4. Rhett Lucke

    Rhett Lucke Board Secretary
    Director NAWCC Member

    Feb 18, 2001
    1,848
    452
    83
    Country Flag:
    Pat showed some cool Hampden bookmarks earlier in this thread. Like the bookmarks, these pass/inspection certificate folders were also made of celluloid.

    72F45E5D-83F9-4F23-A245-7939AFE80E9D.jpeg C03B6953-0F95-4D73-A6EF-CC0424C21DBF.jpeg EB4A1750-45BC-489E-9B04-88C3B0727F46.jpeg B375CC6F-7B8C-46B8-8064-6D7542F8BDDB.jpeg
     
  5. Nathan Moore

    Nathan Moore Registered User
    NAWCC Business

    Dec 29, 2011
    320
    309
    63
    Country Flag:
  6. PatH

    PatH National Program Chair
    NAWCC Fellow NAWCC Member

    Dec 5, 2014
    1,239
    850
    113
    Female
    Texas
    Country Flag:
    Region Flag:
    And a few more celluloid items. Amazing material that is more commonly found in the horological world than one might imagine. Sorry for throwing in another bookmark that isn't really watch company advertising, but I thought it was interesting - and it came from Elgin, IL, if that counts for anything.

    Elgin celluloid case front.jpg Elgin celluloid case reverse.jpg Keystone RR pass back.jpg Keystone RR pass front.jpg Celluloid key tags.JPG Celluloid clock bookmark front.jpg Celluloid clock bookmark reverse.jpg
     
  7. Rhett Lucke

    Rhett Lucke Board Secretary
    Director NAWCC Member

    Feb 18, 2001
    1,848
    452
    83
    Country Flag:
    I'm certainly willing to give you a pass on the cello clock bookmark :coolsign:
     
  8. Kent

    Kent Registered User
    Gibbs Literary Award NAWCC Fellow NAWCC Silver Member

    Aug 26, 2000
    18,240
    1,420
    113
    Country Flag:
    Sam has this Time Book:

    1935_RR_Mens_Time_Book_Penn_Jwlry_Cover.jpg 1935_RR_Mens_Time_Book_Penn_Jwlry_Pg_03_Ball.JPG 1935_RR_Mens_Time_Book_Penn_Jwlry_Pg_04-05_MoW_Record.JPG 1935_RR_Mens_Time_Book_Penn_Jwlry_Pg_08_Inspectors.JPG 1935_RR_Mens_Time_Book_Penn_Jwlry_Pg_09_Vanguard_WI.JPG 1935_RR_Mens_Time_Book_Penn_Jwlry_Pg_17_BS-107.JPG 1935_RR_Mens_Time_Book_Penn_Jwlry_Pg_32_992E-No2.JPG 1935_RR_Mens_Time_Book_Penn_Jwlry_Pg_33_BWR.JPG 1935_RR_Mens_Time_Book_Penn_Jwlry_Pg_41_Rules.JPG 1935_RR_Mens_Time_Book_Penn_Jwlry_Pg_42_Cond-Engr_Record.JPG 1935_RR_Mens_Time_Book_Penn_Jwlry_Pg_64_NRA.JPG
     
    PatH, rrstd, TimeAntiquarian and 3 others like this.
  9. diveboy

    diveboy Registered User
    NAWCC Member

    May 25, 2014
    111
    136
    43
    Male
    Melbourne, Australia
    Country Flag:
  10. Rhett Lucke

    Rhett Lucke Board Secretary
    Director NAWCC Member

    Feb 18, 2001
    1,848
    452
    83
    Country Flag:
    A large advertising serving tray for Ball Watch Co.

    AE1C95F5-8563-4A7F-84C5-1795E816D341.jpeg
     
    terry hall, musicguy, 179 and 4 others like this.
  11. Nathan Moore

    Nathan Moore Registered User
    NAWCC Business

    Dec 29, 2011
    320
    309
    63
    Country Flag:
    So, you were the one that outbid me and snagged that gem... Congrats. ;)
     
  12. Rhett Lucke

    Rhett Lucke Board Secretary
    Director NAWCC Member

    Feb 18, 2001
    1,848
    452
    83
    Country Flag:
    I think I recognized a couple of those signs you posted as well :)
     
  13. diveboy

    diveboy Registered User
    NAWCC Member

    May 25, 2014
    111
    136
    43
    Male
    Melbourne, Australia
    Country Flag:
    Father Time

    54511065_1288518067965648_671725364293910490_n.jpg?_nc_ht=scontent-lga3-1.cdninstagram.jpg
     
    PatH, musicguy, Rick Hufnagel and 2 others like this.
  14. Rick Hufnagel

    Rick Hufnagel Just Rick!
    NAWCC Member Donor Sponsor

    Oct 25, 2018
    1,050
    1,269
    113
    Male
    Plumber
    Pittsburgh pa
    Country Flag:
    Region Flag:
    A printing die?? That is different, and really neat! I'm thinking wallpaper..... hmmm....
     
  15. Greg Frauenhoff

    Greg Frauenhoff Registered User
    NAWCC Fellow NAWCC Member

    Aug 25, 2000
    4,314
    544
    113
    My guess is that this little celluloid piece was a stamp holder:

    img646.jpg img647.jpg
     
  16. Rhett Lucke

    Rhett Lucke Board Secretary
    Director NAWCC Member

    Feb 18, 2001
    1,848
    452
    83
    Country Flag:
    Greg,

    Neat item and new to me. Another one to keep my eyes open for :)
     
  17. Nathan Moore

    Nathan Moore Registered User
    NAWCC Business

    Dec 29, 2011
    320
    309
    63
    Country Flag:
    We could probably do an entire thread on printing blocks.

    IMG_6147.jpg

    One of my favorites is this "Quick Train Rockford Watch" block.

    IMG_6444 (1).jpg 26170813_10105029326291975_973710457271445421_o.jpg
     
    PatH, viclip, musicguy and 1 other person like this.
  18. Steven Thornberry

    Steven Thornberry User Administrator
    NAWCC Member

    Jan 15, 2004
    20,968
    659
    113
    Male
    Ne’er do well
    Here and there
    Country Flag:
    Should Bulletin articles ever become accessible again in our lifetimes, the February 1995 issue has an interesting article by Nahum Lewis, "The Rockford Watch Company Ltd. Advertising Program November 1909–November 1910," on pages 30-34. It deals with advertsing postcards issued by Rockford during that period. The back cover has color illustrations of a couple of the cards. Those who have hard copies of the issue, of course, have a look.
     
    PatH likes this.
  19. Nathan Moore

    Nathan Moore Registered User
    NAWCC Business

    Dec 29, 2011
    320
    309
    63
    Country Flag:
    #69 Nathan Moore, Apr 24, 2019
    Last edited: Apr 24, 2019
    This will hopefully be accessible in the future, for reference:
    https://nawcc.org/images/stories/1990/articles/1995/294/294_30.pdf


    1910 Rockford Postcards

    IMG_6160.jpg IMG_6161.jpg IMG_6162.jpg IMG_6163.jpg IMG_6164.jpg IMG_6165.jpg IMG_6166.jpg IMG_6167.jpg IMG_6168.jpg IMG_6169.jpg

    (Notably missing July and October, if anyone would like to post those)

     
  20. Rhett Lucke

    Rhett Lucke Board Secretary
    Director NAWCC Member

    Feb 18, 2001
    1,848
    452
    83
    Country Flag:
    July and October

    1CA8E0DF-3245-47A8-9D86-5C80FF370EF0.jpeg 82A01661-7425-4FD6-BF5E-DDF02254A00E.jpeg
     
    179, viclip, musicguy and 4 others like this.
  21. PatH

    PatH National Program Chair
    NAWCC Fellow NAWCC Member

    Dec 5, 2014
    1,239
    850
    113
    Female
    Texas
    Country Flag:
    Region Flag:
    Was glad to get this Trenton Watch printer's block from a friend this year when he decided he could part with it.

    Trenton Watch printer's block.jpg
     
    viclip, Rick Hufnagel and musicguy like this.
  22. musicguy

    musicguy Moderator
    NAWCC Member Sponsor

    Jan 12, 2017
    4,245
    1,769
    113
    New York State
    Country Flag:
    Love all the printers blocks


    Rob
     
  23. Jerry Treiman

    Jerry Treiman Registered User
    NAWCC Member

    Aug 25, 2000
    6,001
    859
    113
    Geologist - California Geological Survey
    Los Angeles, CA
    Country Flag:
    Region Flag:
    Here is a printer's block for one of my current research subjects. I have reversed the picture so you can read it easily. I also include a 1923 catalog page incorporating this image.
    copper2.jpg 1923_OY copy.jpg

    Just for fun, here is a full catalog page from 1924 featuring this watch.
    1924_small.jpg
     
  24. Jerry Treiman

    Jerry Treiman Registered User
    NAWCC Member

    Aug 25, 2000
    6,001
    859
    113
    Geologist - California Geological Survey
    Los Angeles, CA
    Country Flag:
    Region Flag:
    We see Father Time prominently in Elgin advertising and promotional items, going back to some of their earliest days. I am not sure that any other watch company had such a recognizable symbol. In many ways this type of recognition is just what a company wants.
    Elgin ca1910_color.JPG

    However, it also makes it easy for a competitor to target or mock them. In the Rockford brochures (post #39 & #67) we see Father Time glumly seated below the railroad tracks.
    FT_rockford2.jpg

    Hampden bitterly pictured Father Time in dire straits on the back of their 1900 material catalog --
    b541.jpg
     
    PatH, musicguy, Rick Hufnagel and 2 others like this.
  25. 4thdimension

    4thdimension Registered User

    Oct 18, 2001
    2,362
    114
    63
    Country Flag:
    This is my favorite thread to date as it encompasses my zone of collecting! On the sad end of Father Time depictions I have one of him pushing a lawmower on a lawnmower advertising trade card. Keep'm coming!-Cort
     
    PatH likes this.
  26. Rhett Lucke

    Rhett Lucke Board Secretary
    Director NAWCC Member

    Feb 18, 2001
    1,848
    452
    83
    Country Flag:
    A few pieces of Aurora advertising, one featuring Greg’s first girlfriend :)

    2652EE28-20F2-478B-9A91-979CFC31FF8D.jpeg D84ADACA-279A-4C2F-B943-B30168433AB5.jpeg 3BA0B232-3F31-4D8F-BA7E-6BD3657E8E80.jpeg
     
    PatH, Rick Hufnagel, diveboy and 3 others like this.
  27. 4thdimension

    4thdimension Registered User

    Oct 18, 2001
    2,362
    114
    63
    Country Flag:
    Is the owl a trade card? Really neat!-Cort
     
  28. Rhett Lucke

    Rhett Lucke Board Secretary
    Director NAWCC Member

    Feb 18, 2001
    1,848
    452
    83
    Country Flag:
    I would have to dig it back out, but I think it was a paper decal.
     
  29. Fred Hansen

    Fred Hansen Registered User
    NAWCC Member

    Aug 18, 2002
    5,277
    125
    63
    Country Flag:
    San Jose Watch Co. token ...

    121.jpg 122.jpg
     
    John Cote, terry hall, PatH and 7 others like this.
  30. 4thdimension

    4thdimension Registered User

    Oct 18, 2001
    2,362
    114
    63
    Country Flag:
    Good grief! That has't to be rare!-Cort
     
  31. diveboy

    diveboy Registered User
    NAWCC Member

    May 25, 2014
    111
    136
    43
    Male
    Melbourne, Australia
    Country Flag:
    Jerry, that Elgin Hulburd full page ad is to die for!


    1873 Expo token
    upload_2019-4-25_20-31-4.png
     
  32. diveboy

    diveboy Registered User
    NAWCC Member

    May 25, 2014
    111
    136
    43
    Male
    Melbourne, Australia
    Country Flag:
    back of the token

    upload_2019-4-25_20-31-29.png
     
  33. diveboy

    diveboy Registered User
    NAWCC Member

    May 25, 2014
    111
    136
    43
    Male
    Melbourne, Australia
    Country Flag:
    1888 Elgin Military Band Concert Programme

    Elgin-Factory-Military-Band-Programme-Front.jpg

    Elgin-Factory-Military-Band-Programme-Back.jpg

    part of the uniform , I also have the button press for the father time buttons

    Watch-Factory-Military-Band.jpg

    and the ink stamp of Hecker

    InkBlotter-Hecker-Front.jpg

    upload_2019-4-25_20-32-13.png
     
    PatH, viclip, Rick Hufnagel and 3 others like this.
  34. Nathan Moore

    Nathan Moore Registered User
    NAWCC Business

    Dec 29, 2011
    320
    309
    63
    Country Flag:
    Carte de visite photographs produced by Stephen L. Platt with the "Works of the Elgin National Watch Company" on the reverse, c.1890-1895.


    Elgin-Advertisement-CDV 1.jpg Elgin-Advertisement-CDV 3.jpg Elgin-Advertisement-CDV.jpg Elgin-Advertisement-CDV 2.jpg
     
    viclip, Rick Hufnagel and musicguy like this.
  35. Nick23

    Nick23 Registered User

    Jul 21, 2009
    455
    251
    63
    Male
    England
    Country Flag:
    Waltham Rules?

    DSCF0202 (2).JPG
     
    terry hall, musicguy, PatH and 2 others like this.
  36. PatH

    PatH National Program Chair
    NAWCC Fellow NAWCC Member

    Dec 5, 2014
    1,239
    850
    113
    Female
    Texas
    Country Flag:
    Region Flag:
    Waltham "tweezes" and Ingersoll winds, too. :)

    DSC06081.JPG
     
    viclip and musicguy like this.
  37. PatH

    PatH National Program Chair
    NAWCC Fellow NAWCC Member

    Dec 5, 2014
    1,239
    850
    113
    Female
    Texas
    Country Flag:
    Region Flag:
    Another Elgin cabinet card from Platt. This one doesn't have an address for him, but one of TimeAntiquarian's does. (It looks like the first card you posted is a cabinet card, while the other one could be a CDV, which would be a smaller card. Do you recall if they are the same size?) I found a site that listed Platt at 17 Douglas Ave from 1887-88 to as late as 1894-95. Before that he was at 23 Douglas Avenue (1884-85), and afterward at 281 Grove Ave (1897-98 and as late as 1900), then 151 Grove Ave (1903).

    The first card also has an unmarked engraving while the second one and the one posted here appear to be the same image marked Photo Electrotype Eng. Co. N.Y.

    I wonder if any other photographers included the Elgin ad on the back, and what type of arrangement they had with Elgin to utilize this type of advertising?

    Female - jewelry Elgin back front.jpg Female - jewelry Elgin back reverse.jpg
     
    viclip and musicguy like this.
  38. PatH

    PatH National Program Chair
    NAWCC Fellow NAWCC Member

    Dec 5, 2014
    1,239
    850
    113
    Female
    Texas
    Country Flag:
    Region Flag:
    What great artifacts! I have never seen any of the band-related artifacts, but have read several articles about the band and it's notoriety. Definitely a non-traditional advertising tactic. Thanks for sharing.
     
  39. Rhett Lucke

    Rhett Lucke Board Secretary
    Director NAWCC Member

    Feb 18, 2001
    1,848
    452
    83
    Country Flag:
    Not nearly as exotic as Fred’s San Jose token, but here is a neat Waltham example.

    FA0F4400-501A-4D09-80BF-EFB824D1FF96.jpeg E41E90A4-ED29-4424-87BB-97C296056A06.jpeg
     
  40. diveboy

    diveboy Registered User
    NAWCC Member

    May 25, 2014
    111
    136
    43
    Male
    Melbourne, Australia
    Country Flag:
    heres what I was able to find out when I dug into them

    Watch Factory Military Band – Elgin.Watch
     
    PatH likes this.
  41. terry hall

    terry hall Registered User
    NAWCC Brass Member

    Apr 12, 2001
    6,916
    240
    63
    Male
    Central North Carolina
    Country Flag:
    Region Flag:
    PatH, TimeAntiquarian, viclip and 3 others like this.
  42. PatH

    PatH National Program Chair
    NAWCC Fellow NAWCC Member

    Dec 5, 2014
    1,239
    850
    113
    Female
    Texas
    Country Flag:
    Region Flag:
    Never pass up a chance to get your name in front of the public....Elgin straight razor.

    20180622_170505.jpg 20180622_170525.jpg 20180622_170622.jpg
     
    terry hall, viclip and Rick Hufnagel like this.
  43. 4thdimension

    4thdimension Registered User

    Oct 18, 2001
    2,362
    114
    63
    Country Flag:
    #93 4thdimension, Apr 26, 2019
    Last edited: Apr 26, 2019
    I looked up ser.#5294467 and believe there is an error in the record. This medal depicts a rare experimental variant barrel bridge profile prototype and not the basic 7j keywind recorded! -Cort. p.s.- you gotta admire that humble slogan on the reverse.
     
    PatH likes this.
  44. Nick23

    Nick23 Registered User

    Jul 21, 2009
    455
    251
    63
    Male
    England
    Country Flag:
    Bridge players! Play your cards right.
    DSCF0204.JPG DSCF0205.JPG

    Buy your next Waltham from:-
    DSCF0203 (3).JPG

    A name you can trust!
     
    musicguy, PatH and viclip like this.
  45. Nathan Moore

    Nathan Moore Registered User
    NAWCC Business

    Dec 29, 2011
    320
    309
    63
    Country Flag:
    After pulling these out from my collection, I can confirm they are both cabinet cards instead of Carte de visite.


    Platt is the only photographer I have seen to include the Elgin factory engraving on the reverse. It would be interesting to find other area photographers utilizing the same image.


    I was fortunate enough to join this pair earlier this year.

    Private Label Elgin for the B.H. Stief Jewelry Company in Nashville, Tennessee with matching key.

    IMG_6100.jpg
     
    PatH, viclip and Rick Hufnagel like this.
  46. musicguy

    musicguy Moderator
    NAWCC Member Sponsor

    Jan 12, 2017
    4,245
    1,769
    113
    New York State
    Country Flag:
    Nice!


    Rob
     
  47. Rhett Lucke

    Rhett Lucke Board Secretary
    Director NAWCC Member

    Feb 18, 2001
    1,848
    452
    83
    Country Flag:
    The response has been great. Lots of great examples of Advertising, Ephemera and other Factory Related Items. Keep me coming.

    I’ve shown this before, but here’s my favorite Hamilton Advertising Character, Akkie. These were made in-house and loaned to Jewelers for use in window or store displays.

    0DF33E05-31FD-42AF-96FC-78E969BE3134.jpeg
     
    179, terry hall, viclip and 2 others like this.
  48. Rhett Lucke

    Rhett Lucke Board Secretary
    Director NAWCC Member

    Feb 18, 2001
    1,848
    452
    83
    Country Flag:
    Also, a foldout brochure and post cards depicting Akkie.

    57D947E2-2843-4EF7-8394-F37314B128AC.jpeg A80C2D74-188C-498C-AF58-73D2FF240C45.jpeg 67A7BB62-5185-412E-B58F-F51AF520DCB7.jpeg 2EFFD14C-5080-4411-B56A-5068F7A77217.jpeg
     
  49. PatH

    PatH National Program Chair
    NAWCC Fellow NAWCC Member

    Dec 5, 2014
    1,239
    850
    113
    Female
    Texas
    Country Flag:
    Region Flag:
    American dollar watch companies advertised, too. (Some of you were probably wondering how long until I worked in dollar watches. ;) )

    How about a billboard? Or a store front promotional contest?

    Ingersoll billboard photo 1.jpg Ingersoll billboard photo 2.jpg Ingersoll billboard photo 3.jpg Ingersoll window display photo img532.jpg
     
    Rick Hufnagel, musicguy and viclip like this.
  50. darrahg

    darrahg Moderator
    NAWCC Fellow NAWCC Member

    Dec 22, 2006
    1,393
    276
    83
    retired
    Houston
    Country Flag:
    Region Flag:
    Whooo whooo

    Railroad watch stand with train locomotive.JPG
     
    PatH, Rick Hufnagel, viclip and 2 others like this.

Share This Page