American Watch Advertising

Discussion in 'American Pocket Watches' started by Rhett Lucke, Apr 14, 2019.

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  1. Rhett Lucke

    Rhett Lucke Director
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    Wondering how many of my fellow watch collectors also collect signs and other related advertising pieces?

    Show us what you got!

    7656686D-493F-4CD1-8045-5DDEA9872326.jpeg
     
  2. musicguy

    musicguy Moderator
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    I do have a bunch of post cards

    postmarked Sep 1909

    elgin postcard front.jpg

    Rob
     
  3. Greg Frauenhoff

    Greg Frauenhoff Registered User
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    I only have a couple of signs. The most interesting one is for Aurora. I posted some pics in a previous thread.
     
  4. Tim Fitzgerald

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    I like this Seth Thomas Post card

    20190414_182523.jpg
     
  5. 4thdimension

    4thdimension Registered User

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    Great sign Rhett! I've had a couple but can't afford to keep them. They"re all wonderful but some of my favorites are the chipped glass type. I do still have the Elgin Father Time sign but I think it is a circa 1960 repro. Wonderful items and I look forward to seeing more. -Cort
     
  6. Jerry Treiman

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    This is not a sign, but it almost could be. It is a large format (10-1/2" by 14-1/2") full page color ad from Collier's Magazine in 1912 --
    1912_Riverside.jpg
     
  7. TimeAntiquarian

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    Hamilton 940 "The Rail Road Timekeeper of America" Advertisement on Glass.

    Hamilton-940-Glass-AdvertisingSign.jpg
     
  8. TimeAntiquarian

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    This advertisement would rank at the top of my favorites.

    Independent Watch Company "Fredonia Watches" Advertising Poster.

    IndependentWatchCo-Advertisement-sm.jpg
     
  9. TimeAntiquarian

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    "The Incomparable Rockford Watch" Advertisement on Tin.

    Rockford-Advertisement-Tin.jpg
     
  10. TimeAntiquarian

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    "Time For a Life-Time" Rockford Advertisement on Wood.

    RockfordWatchCompany-Advertisement-Wood.jpg
     
  11. TimeAntiquarian

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    Waterbury Watch Company Trade Cards.

    Waterbury-Cards 4 (1).jpg Waterbury-Cards 2 (1).jpg Waterbury-Cards 1 (1).jpg
    Waterbury-Cards 3 (1).jpg Waterbury-Cards 5 (1).jpg Waterbury-Cards (1).jpg
     
  12. TimeAntiquarian

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    The (New) Columbus Watch Company Trade Cards.

    ColumbusWatchCo-TradeCard.jpg ColumbusWatchCo-TradeCard 1.jpg Columbus-TradeCard-Front.jpg Columbus-TradeCard-Back.jpg
     
  13. Brad Maisto

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    29518181-D9CC-4A8A-A121-5EEE2DB08B6C.jpeg 5113F993-604C-49B8-9676-4C57C5EBCF76.jpeg
    Many years back I picked up some “old” “The Keystone” publications that were in pretty rough shape! I tried salvaging some of the water damaged pages the best I could! Here is the front cover of the February 1910 edition! I find it interesting in that Elgin was advertising their “This New Minute Numerical Dial (Montgomery Patent)” with upright figures! The emphasis on “Upright” figures is mentioned three times.
    I had taken my three ring binder with many pages from these several Keystone journals to the Chapter 35 meeting in Louisville, KY this past Saturday. I would like to express my appreciation to the chapter officers, President Sam Thornton and Secretary Franklin F. Webster for having a great barbecue meal and I want to thank Mr. Tom Engle for signing my No. 25 “Complete Price Guide to Watches” book!
    Brad Maisto, KY Floral #44 Secretary
    P. S. A few members attending the meeting appreciated looking through these old advertising pages.
     
  14. Greg Frauenhoff

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    Super cool.
     
  15. Greg Frauenhoff

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    Wonderful.
     
  16. Greg Frauenhoff

    Greg Frauenhoff Registered User
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    Another winner.

    Great signs all. Keep 'em coming.
     
  17. Rhett Lucke

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    That's a very interesting piece and one I had not seen before. I would be very interested in it's dimensions.
     
  18. Rhett Lucke

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    Great poster. Would rank high on my list as well.
     
  19. Rhett Lucke

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    One of a number of variations of Hamilton reverse painted glass signs.

    E1D53369-B6F9-4A19-9A41-C2552277491B.jpeg
     
  20. TimeAntiquarian

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    It is a smaller piece. The glass plate measures approximately 6" x 7".
     
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  21. TimeAntiquarian

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    Elgin "The World's Standard" Advertisement.

    Elgin-TheWorldsStandard-Poster.jpg
     
  22. PatH

    PatH National Program Chair
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    Another Columbus Watch Co card

    New Columbus Watch Co - dress up fur parasol front.jpeg New Columbus Watch Co - dress up fur parasol reverse.jpeg
     
  23. PatH

    PatH National Program Chair
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    A couple of Dueber Hampden items since they should also be represented: shipping box, case opener, Dueber bicycle booklet and ad, stickpin, and unusual tin

    D-H shipping box end.JPG D-H shipping box top.JPG D-H watch case opener front.JPG D-H watch case opener reverse.JPG Dueber bicycle booklet cover.jpg Dueber bicycle booklet cover back.jpg 1896 Dueber bicycle.jpeg DSC03073.JPG DSC01845.JPG
     
  24. Rhett Lucke

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    Pat,

    Great array of Dueber-Hampden items. Love the bicycle brochure and the tins a first for me.
     
  25. PatH

    PatH National Program Chair
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    Thanks! I was thrilled to get the brochure since horological companies and the bicycle industry is one of my interests. It is actually quite a few pages, but I haven't scanned all the pages yet. Would love to have one of the Dueber Grand bicycle head badges, but have only seen one and wasn't willing to pay the price. They are quite showy.
     
  26. Rhett Lucke

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    Here’s an unusual oil lamp clock in its original shipping crate that Hamilton would loan to Jewelers for window displays. I’ve also included some images of a brochure from the same advertising campaign and a copy of a flyer that offered some of these items for sale (presumably at the end of the campaign).

    389A4DEF-99A3-4055-BB25-D8648C2BA570.jpeg E5228AE3-FEA1-4391-BB33-92B1CFF00FF4.jpeg 5E62F7D6-1749-483A-8FD8-DC7570076CB6.jpeg 89F3FA99-1C13-468F-B2EF-AB74468B9BB6.jpeg 3392703C-8432-41AE-95F5-80BBB1F4EEEA.jpeg D7E1A73E-88DA-4F38-AD80-19058160D749.jpeg
     
  27. Rhett Lucke

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    A bicycle or head badge would be a great find. I’ve also seen a stickpin for the bicycle works.

    Here’s a few D-H related items in a small Dueber-Hampden Display Case.

    5D872502-E70F-405B-9B51-0282EA14B09F.jpeg 34F7F7D9-E183-4F76-A717-537246475346.jpeg 877D7FF0-ABA8-4D6B-8C20-C5DEBB78A3B6.jpeg
     
  28. PatH

    PatH National Program Chair
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    This is great! I think I've seen a 400 booklet mentioned in some of the ads, but have never seen one. Your wonderful display reminded me that I have the match safes somewhere around here. (More organization to do when I retire!)

    Dueber celluloid bookmark front.jpeg Dueber celluloid bookmark reverse.jpeg Dueber celluloid bookmark front.jpg Dueber celluloid bookmark reverse.jpg
     
  29. Jerry Treiman

    Jerry Treiman Registered User
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    Although not as colorful as the print ads, posters and signs, case openers were also popular advertising items.
    case openers_f.jpg case openers_b.jpg
    AWWCo_caseopener.jpg
     
  30. musicguy

    musicguy Moderator
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    Keystone Splasher and Keystone Case Opener -

    "The splasher is a little plate to be put over the wick tube of a lantern to prevent the oil
    from splashing out over the glass globe. The splasher is something desirable for railroad men and
    others using lanterns
    "


    s-l1vvv600.jpg s-l1600WK7F5UDZ.jpg

    Keystone case opener made out of Coin Silver

    s-l16mmmm00.jpg s-l16xxx00.jpg s-l160ccc0.jpg s-l1600.jpg

    Does anyone here have the Keystone splasher?



    Rob
     
  31. 179

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    Seems to me that last line in the ad might be a little over the top. Maybe Watch Case Co. factory.
     
  32. PatH

    PatH National Program Chair
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    A few more case openers. Notice that Rob's Keystone opener has the Coin silver marking while the one posted here is different.

    Crescent watch case openers front.jpeg Crescent watch case openers reverse.jpeg Fahys watch case opener front.jpeg Hamilton case opener.jpg DSC01849.JPG DSC01850.JPG Keystone watch case opener 2.jpeg Keystone watch case opener 2 reverse.jpg Muhrs sons gold and tag front.jpg Muhrs sons gold and tag reverse.jpg New England watch case opener.JPG Timex case opener.JPG
     
  33. musicguy

    musicguy Moderator
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    Pat those crescent Watch Case openers are great. If I ever see one
    of those I would consider buying one. You have a great assortment of these!

    I have almost purchased these openers from different companies over
    the years but haven't until I purchased the one above. Being marked
    Coin was something I had never seen before, plus having
    the Jas Boss Patent on there is very nice.

    great thread thanks rrstd for starting this one.


    Rob
     
  34. PatH

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    #34 PatH, Apr 18, 2019
    Last edited: Apr 18, 2019
    Thanks, Rob. Crescent openers are really thin, so I'm not sure how much good they would do. I see them pretty often - seems some people collected those and Keystone for the different jewelers, so you might run across someone with many of them. All of the case openers make good decorations for small Christmas trees! (Disregard the patina on the stands. :eek: )


    DSC06092.JPG
     
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  35. musicguy

    musicguy Moderator
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    It would be great to have a private label watch with a matching PL
    fob.


    Rob
     
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  36. Rick Hufnagel

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    I always like posters and signs.... But the case openers are really neat!
    See something new everyday, thanks!
     
  37. Rick Hufnagel

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    I have a key advertising a jeweler, and just like the openers, it would be something to match a p.l. key and watch!

    I was wondering if anyone had any really good keys, maybe one that actually does advertise a watch company or case company. I scout around to find good ones, but this is the only jeweler labeled one I've purchased so far. I'm sure the collection will slowly grow. The rest are just plain neat keys I find.

    I haven't seen one yet, but would have to imagine at least one of the watch or case companies would produce keys advertising their watches.

    IMG_20190418_205014630.jpg
     
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  38. Jerry Treiman

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    This has to be my all-time favorite Waltham sign. I wish it were mine, but it isn't. I can't recall where I snagged the picture, but I have had it on my computer for more than a dozen years.
    sign1.jpg
     
  39. Rhett Lucke

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    The NAWCC Museum in Columbia has some great advertising pieces on display. I took a picture of this cool Elgin piece during my last visit.

    6F31CDCF-B44F-43BC-8540-230EBEFD671E.jpeg
     
  40. Greg Frauenhoff

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    A couple of Rockford brochures.

    img636.jpg img637.jpg
     
  41. musicguy

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    These weren't meant to be for Elgin advertising but I display
    them as Elgin Watch Co. pieces.

    shipping3-jpg.jpg shipping5-jpg.jpg


    Rob
     
  42. PatH

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    Elgin had some great ad campaigns with a broad range of collateral to reinforce the theme. Interestingly, some of these materials were created to attract children as well as adults - all using variations of the same imagery and theme.

    Elgin collateral.JPG
     
  43. Kent

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  44. Jerry Treiman

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    I see in the lower left of your picture a copy of "The Box of Wonders in Your Pocket". This was reprinted regularly for distribution by retailers and contained a lot of information about the workings and care of your watch. Each edition seemed to have a different cover, and some updating of the text. I particularly like the Art Deco cover on my 15th edition. At one time I thought about trying to collect them all (but stopped at these two). The 15th edition also included new material on the Elgin Observatory.

    Box of Wonders.jpg
     
  45. PatH

    PatH National Program Chair
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    That is a great cover on the 15th addition. Thanks for posting!

    As I recall, this booklet was the brainchild of De Forest Hulburd, who was president of the company as well as a firm believer in supporting the dealers and educating customers through their advertising materials.

    The one I pictured is the 1927 10th edition, and it seems to have some information about the master clock and the observatory. If your copy is handy, can you see if this is this the same information provided about the observatory? I don't know what the changes were from printing to printing.

    Thanks,
    Pat

    Elgin - 1.jpeg Elgin - 11.jpeg
     
  46. Jerry Treiman

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    Pat - Your 10th edition looks the same as my 12th edition. I expect that yours, like mine, has 32 pages inside the covers.

    My 15th edition has 38 pages. Pages 25-27 are replaced by nine new pages, starting with this -
    BOW15_p26-27.jpg
    - and going on to discuss the instruments at the observatory, radio time signals, and the Elgin factory.
     
  47. TimeAntiquarian

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    Great examples, Jerry. In addition to "The Box of Wonders in Your Pocket," Elgin distributed various informational booklets during this era, including a publication devoted to the observatory titled Time Taking, Time Keeping (1913). Here are a few from my collection.

    Elgin-TheWaysOfAWatch-Cover.jpg
    The Ways of a Watch (Date Not Indicated, c.1898)

    Elgin-TheWatchWordIsElgin-Cover.jpeg
    The Watch Word is Elgin: Timemakers and Timekeepers (Date Not Indicated, c.1906)

    Elgin-TimeTakingTimeKeeping-Cover.jpeg
    Time Taking, Time Keeping (1913)

    Elgin-TheWatch1918-Cover.jpeg
    The Watch (1918)

    Elgin-BoxOfWonders-Cover2.jpeg
    The Box of Wonders in Your Pocket (Early Edition, Year Not Indicated, c.1920s)

    Elgin-TinyTreasureBook-Cover 1.jpeg
    Tiny Treasure Book (1926)

    Elgin-BoxOfWonders-Cover.jpeg
    The Box of Wonders in Your Pocket (15th Edition, 1931 - Same as Jerry's)
     
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  48. TimeAntiquarian

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    One of the most effective strategic marketing initiatives by Elgin was the publication of the Elgin Almanac from 1871 to 1876. These Almanacs contained a wide variety of useful information brilliantly compiled with a few pages of advertisements for watches manufactured at the National Watch Company. According to newspaper reports following the Chicago Fire, 200,000 copies of the 1872 edition were destroyed at the printing business of Culver, Page & Hoyne (partially owned by H.Z. Culver). These issues were reprinted by The Aldine Press in New York.

    Elgin-Almanac1872-Cover.jpg Elgin-Almanac1873-Cover.jpg Elgin-Almanac1874-Cover.jpg Elgin-Almanac1875-Cover.jpg Elgin-Almanac1876-Cover.jpg

    (I have a facsimile of the 1871 edition - still searching for an original)
     
  49. PatH

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    Thanks for posting the booklets! I generally have a few ads, but not the booklets, so it's great to be able to put them together. Here's a 1901 ad that mentions this book. Other ads from the late 1890s as well as early 1900s just say "Send for our book about watches" or "Send for booklet", where this one specifically calls out this publication.

    Interesting that the name of the book you posted here isn't immediately recognizable as the one described in the second ad from 1902 that mentions a book called "Timemakers and Timekeepers" The 1904 ad describes the book a little further: "Send for "Timemakers and Timekeepers," an illustrated joint history of the locomotive and the watch."

    1914 ads featured the Wonder Tales of watch survival and some of the wonder tales ads mention a book with more of the tales. Does anyone have one of these books?


    1915 ads focused on observatories, stars, etc. and mention the book "Time Taking and Time Keeping."

    1901 Elgin mechanical perfection.jpg 1902 Elgin whistle of industry.jpeg 1904 Elgin millions of dollars worth of time measured.jpeg 1914 Elgin globe trotter.jpg 1915 Elgin observatory.jpg
     
  50. Rhett Lucke

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    Here’s a pic of the 1871 Almanac

    8224575A-F846-4F4B-BD9A-E6D74DE89A1B.jpeg
     

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