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American Watch Advertising

musicguy

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I do have a bunch of post cards

postmarked Sep 1909

elgin postcard front.jpg

Rob
 

Greg Frauenhoff

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I only have a couple of signs. The most interesting one is for Aurora. I posted some pics in a previous thread.
 

4thdimension

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Great sign Rhett! I've had a couple but can't afford to keep them. They"re all wonderful but some of my favorites are the chipped glass type. I do still have the Elgin Father Time sign but I think it is a circa 1960 repro. Wonderful items and I look forward to seeing more. -Cort
 
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Brad Maisto

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29518181-D9CC-4A8A-A121-5EEE2DB08B6C.jpeg 5113F993-604C-49B8-9676-4C57C5EBCF76.jpeg
Many years back I picked up some “old” “The Keystone” publications that were in pretty rough shape! I tried salvaging some of the water damaged pages the best I could! Here is the front cover of the February 1910 edition! I find it interesting in that Elgin was advertising their “This New Minute Numerical Dial (Montgomery Patent)” with upright figures! The emphasis on “Upright” figures is mentioned three times.
I had taken my three ring binder with many pages from these several Keystone journals to the Chapter 35 meeting in Louisville, KY this past Saturday. I would like to express my appreciation to the chapter officers, President Sam Thornton and Secretary Franklin F. Webster for having a great barbecue meal and I want to thank Mr. Tom Engle for signing my No. 25 “Complete Price Guide to Watches” book!
Brad Maisto, KY Floral #44 Secretary
P. S. A few members attending the meeting appreciated looking through these old advertising pages.
 

Rhett Lucke

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Pat,

Great array of Dueber-Hampden items. Love the bicycle brochure and the tins a first for me.
 

PatH

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Pat,

Great array of Dueber-Hampden items. Love the bicycle brochure and the tins a first for me.
Thanks! I was thrilled to get the brochure since horological companies and the bicycle industry is one of my interests. It is actually quite a few pages, but I haven't scanned all the pages yet. Would love to have one of the Dueber Grand bicycle head badges, but have only seen one and wasn't willing to pay the price. They are quite showy.
 
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Rhett Lucke

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Here’s an unusual oil lamp clock in its original shipping crate that Hamilton would loan to Jewelers for window displays. I’ve also included some images of a brochure from the same advertising campaign and a copy of a flyer that offered some of these items for sale (presumably at the end of the campaign).

389A4DEF-99A3-4055-BB25-D8648C2BA570.jpeg E5228AE3-FEA1-4391-BB33-92B1CFF00FF4.jpeg 5E62F7D6-1749-483A-8FD8-DC7570076CB6.jpeg 89F3FA99-1C13-468F-B2EF-AB74468B9BB6.jpeg 3392703C-8432-41AE-95F5-80BBB1F4EEEA.jpeg D7E1A73E-88DA-4F38-AD80-19058160D749.jpeg
 

Rhett Lucke

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Th


Thanks! I was thrilled to get the brochure since horological companies and the bicycle industry is one of my interests. It is actually quite a few pages, but I haven't scanned all the pages yet. Would love to have one of the Dueber Grand bicycle head badges, but have only seen one and wasn't willing to pay the price. They are quite showy.
A bicycle or head badge would be a great find. I’ve also seen a stickpin for the bicycle works.

Here’s a few D-H related items in a small Dueber-Hampden Display Case.

5D872502-E70F-405B-9B51-0282EA14B09F.jpeg 34F7F7D9-E183-4F76-A717-537246475346.jpeg 877D7FF0-ABA8-4D6B-8C20-C5DEBB78A3B6.jpeg
 

PatH

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This is great! I think I've seen a 400 booklet mentioned in some of the ads, but have never seen one. Your wonderful display reminded me that I have the match safes somewhere around here. (More organization to do when I retire!)

Dueber celluloid bookmark front.jpeg Dueber celluloid bookmark reverse.jpeg Dueber celluloid bookmark front.jpg Dueber celluloid bookmark reverse.jpg
 

musicguy

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Keystone Splasher and Keystone Case Opener -

"The splasher is a little plate to be put over the wick tube of a lantern to prevent the oil
from splashing out over the glass globe. The splasher is something desirable for railroad men and
others using lanterns
"


s-l1vvv600.jpg s-l1600WK7F5UDZ.jpg

Keystone case opener made out of Coin Silver

s-l16mmmm00.jpg s-l16xxx00.jpg s-l160ccc0.jpg s-l1600.jpg

Does anyone here have the Keystone splasher?



Rob
 

179

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Seems to me that last line in the ad might be a little over the top. Maybe Watch Case Co. factory.
 

musicguy

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Pat those crescent Watch Case openers are great. If I ever see one
of those I would consider buying one. You have a great assortment of these!

I have almost purchased these openers from different companies over
the years but haven't until I purchased the one above. Being marked
Coin was something I had never seen before, plus having
the Jas Boss Patent on there is very nice.

great thread thanks rrstd for starting this one.


Rob
 

PatH

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Thanks, Rob. Crescent openers are really thin, so I'm not sure how much good they would do. I see them pretty often - seems some people collected those and Keystone for the different jewelers, so you might run across someone with many of them. All of the case openers make good decorations for small Christmas trees! (Disregard the patina on the stands. :eek: )


DSC06092.JPG
 
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musicguy

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It would be great to have a private label watch with a matching PL
fob.


Rob
 
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Rick Hufnagel

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I have a key advertising a jeweler, and just like the openers, it would be something to match a p.l. key and watch!

I was wondering if anyone had any really good keys, maybe one that actually does advertise a watch company or case company. I scout around to find good ones, but this is the only jeweler labeled one I've purchased so far. I'm sure the collection will slowly grow. The rest are just plain neat keys I find.

I haven't seen one yet, but would have to imagine at least one of the watch or case companies would produce keys advertising their watches.

IMG_20190418_205014630.jpg
 

musicguy

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These weren't meant to be for Elgin advertising but I display
them as Elgin Watch Co. pieces.

shipping3-jpg.jpg shipping5-jpg.jpg


Rob
 

PatH

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Elgin had some great ad campaigns with a broad range of collateral to reinforce the theme. Interestingly, some of these materials were created to attract children as well as adults - all using variations of the same imagery and theme.

Elgin collateral.JPG
 

Jerry Treiman

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Elgin had some great ad campaigns with a broad range of collateral to reinforce the theme. Interestingly, some of these materials were created to attract children as well as adults - all using variations of the same imagery and theme.

View attachment 529332
I see in the lower left of your picture a copy of "The Box of Wonders in Your Pocket". This was reprinted regularly for distribution by retailers and contained a lot of information about the workings and care of your watch. Each edition seemed to have a different cover, and some updating of the text. I particularly like the Art Deco cover on my 15th edition. At one time I thought about trying to collect them all (but stopped at these two). The 15th edition also included new material on the Elgin Observatory.

Box of Wonders.jpg
 

PatH

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I see in the lower left of your picture a copy of "The Box of Wonders in Your Pocket". This was reprinted regularly for distribution by retailers and contained a lot of information about the workings and care of your watch. Each edition seemed to have a different cover, and some updating of the text. I particularly like the Art Deco cover on my 15th edition. At one time I thought about trying to collect them all (but stopped at these two). The 15th edition also included new material on the Elgin Observatory.
That is a great cover on the 15th addition. Thanks for posting!

As I recall, this booklet was the brainchild of De Forest Hulburd, who was president of the company as well as a firm believer in supporting the dealers and educating customers through their advertising materials.

The one I pictured is the 1927 10th edition, and it seems to have some information about the master clock and the observatory. If your copy is handy, can you see if this is this the same information provided about the observatory? I don't know what the changes were from printing to printing.

Thanks,
Pat

Elgin - 1.jpeg Elgin - 11.jpeg
 

Jerry Treiman

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Pat - Your 10th edition looks the same as my 12th edition. I expect that yours, like mine, has 32 pages inside the covers.

My 15th edition has 38 pages. Pages 25-27 are replaced by nine new pages, starting with this -
BOW15_p26-27.jpg
- and going on to discuss the instruments at the observatory, radio time signals, and the Elgin factory.
 

Nathan Moore

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I see in the lower left of your picture a copy of "The Box of Wonders in Your Pocket". This was reprinted regularly for distribution by retailers and contained a lot of information about the workings and care of your watch. Each edition seemed to have a different cover, and some updating of the text. I particularly like the Art Deco cover on my 15th edition. At one time I thought about trying to collect them all (but stopped at these two). The 15th edition also included new material on the Elgin Observatory.
Great examples, Jerry. In addition to "The Box of Wonders in Your Pocket," Elgin distributed various informational booklets during this era, including a publication devoted to the observatory titled Time Taking, Time Keeping (1913). Here are a few from my collection.

Elgin-TheWaysOfAWatch-Cover.jpg
The Ways of a Watch (Date Not Indicated, c.1898)

Elgin-TheWatchWordIsElgin-Cover.jpeg
The Watch Word is Elgin: Timemakers and Timekeepers (Date Not Indicated, c.1906)

Elgin-TimeTakingTimeKeeping-Cover.jpeg
Time Taking, Time Keeping (1913)

Elgin-TheWatch1918-Cover.jpeg
The Watch (1918)

Elgin-BoxOfWonders-Cover2.jpeg
The Box of Wonders in Your Pocket (Early Edition, Year Not Indicated, c.1920s)

Elgin-TinyTreasureBook-Cover 1.jpeg
Tiny Treasure Book (1926)

Elgin-BoxOfWonders-Cover.jpeg
The Box of Wonders in Your Pocket (15th Edition, 1931 - Same as Jerry's)
 

Nathan Moore

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One of the most effective strategic marketing initiatives by Elgin was the publication of the Elgin Almanac from 1871 to 1876. These Almanacs contained a wide variety of useful information brilliantly compiled with a few pages of advertisements for watches manufactured at the National Watch Company. According to newspaper reports following the Chicago Fire, 200,000 copies of the 1872 edition were destroyed at the printing business of Culver, Page & Hoyne (partially owned by H.Z. Culver). These issues were reprinted by The Aldine Press in New York.

Elgin-Almanac1872-Cover.jpg Elgin-Almanac1873-Cover.jpg Elgin-Almanac1874-Cover.jpg Elgin-Almanac1875-Cover.jpg Elgin-Almanac1876-Cover.jpg

(I have a facsimile of the 1871 edition - still searching for an original)
 

PatH

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447826-33be374844829641797a88a12e6afd63.jpg
The Ways of a Watch (Date Not Indicated, c.1898)
Thanks for posting the booklets! I generally have a few ads, but not the booklets, so it's great to be able to put them together. Here's a 1901 ad that mentions this book. Other ads from the late 1890s as well as early 1900s just say "Send for our book about watches" or "Send for booklet", where this one specifically calls out this publication.

447820-9b24305343e21cfb8c1336d84075d0ed.jpg
The Watch Word is Elgin: Timemakers and Timekeepers (Date Not Indicated, c.1906)
Interesting that the name of the book you posted here isn't immediately recognizable as the one described in the second ad from 1902 that mentions a book called "Timemakers and Timekeepers" The 1904 ad describes the book a little further: "Send for "Timemakers and Timekeepers," an illustrated joint history of the locomotive and the watch."

1914 ads featured the Wonder Tales of watch survival and some of the wonder tales ads mention a book with more of the tales. Does anyone have one of these books?


447821-c35cb3b8ea1485e6495d821b50184240.jpg
Time Taking, Time Keeping (1913)
1915 ads focused on observatories, stars, etc. and mention the book "Time Taking and Time Keeping."

1901 Elgin mechanical perfection.jpg 1902 Elgin whistle of industry.jpeg 1904 Elgin millions of dollars worth of time measured.jpeg 1914 Elgin globe trotter.jpg 1915 Elgin observatory.jpg
 

Rhett Lucke

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One of the most effective strategic marketing initiatives by Elgin was the publication of the Elgin Almanac from 1871 to 1876. These Almanacs contained a wide variety of useful information brilliantly compiled with a few pages of advertisements for watches manufactured at the National Watch Company. According to newspaper reports following the Chicago Fire, 200,000 copies of the 1872 edition were destroyed at the printing business of Culver, Page & Hoyne (partially owned by H.Z. Culver). These issues were reprinted by The Aldine Press in New York.

View attachment 529478 View attachment 529474 View attachment 529475 View attachment 529476 View attachment 529477

(I have a facsimile of the 1871 edition - still searching for an original)
Here’s a pic of the 1871 Almanac

8224575A-F846-4F4B-BD9A-E6D74DE89A1B.jpeg
 

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