AAM Accreditation

Dave Coatsworth

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From the NAWCC Oversight and Advancement Committee -

In 2012, the National Watch & Clock Museum underwent a certification process and gained accreditation through the American Alliance of Museums (AAM). As presented to the Board at that time, the accreditation’s significant upfront cost and ongoing annual fees would be offset by equally significant advantages including grants, sponsorships, best practices, and prestige. Unfortunately, the touted benefits have not materialized during the time frame the Museum has held this accreditation, although the Museum has adopted many of the AAM’s best practices as do many nonaccredited museums.

The Museum’s AAM recertification is due in 2022 and is costlier and more labor-intensive than before. The Museum Collections Committee, Board of Directors, and incoming Executive Director McEvoy have therefore determined that pursuing recertification in 2022 is neither prudent, justified, nor fiscally sound. Interestingly, very few specialty museums and no other horological museums hold AAM accreditation for similar reasons. However, the cost and labor do not rule out revisiting this decision in the future.

The preservation of timepieces and other artifacts at our museum in Columbia is a top priority, and the entire management team remains committed to continually improving our museum’s processes and procedures, including the following of AAM “best practices,” as appropriate.
 

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