Wonderful! "Makes screwing a pleasure..." no less! Around the same time the Ridge Tool Co. (maker of Ridgid plumbing tools) distributed promotional calendars and that pictured scantily clad gals, often suggestively holding a large pipe wrench...along with the phrase, "I really love a Ridgid tool." Maybe the fact that the tool's name was spelled "Ridgid" and not "Rigid" allowed them to escape censorship...but public mores were starting to loosen up anyhow.
My father had a small hardware store from the mid-1950s up to the early 1980s, and he sold both WD-40 and Ridgid plumbing tools. While I was a student (high school and UCLA undergrad and grad student) I helped him out in the store in the late '50s and '60s, and was familiar with WD-40 and their advertising and the Ridge Tool Co. calendars.
I don't remember seeing ANY suggestive WD-40 advertising at any time and I'm SURE I would have remembered seeing anything like the ad that Hawk53 posted in his post #13, and would have saved it if I had seen it! That certainly does not seem like anything that would have appeared in any mainstream publication, but perhaps in some ribald humor publication Hawk, can you mention where it appeared?
Neuron, as for the Ridge Tool Co. calendars, I think you perhaps have let your imagination....or your memory.....run a little wild. The photos were tastefully done by the late Peter Gowland, a true artist in the field of pin-up photography. There was nothing particularly sexy about the tools that were included as props in the main photos, unless you consider such things as pipe threaders, pipe cutters, a large plastic jug of pipe threading oil, and even a few Ridgid-pattern pipe wrenches, to be erotica!
I just dug out a couple of the calendars that I had saved from the mid-1970s, and there were absolutely NO suggestive phrases anywhere in the calendar, either such as the one you quoted, or anything of the sort! Again, I can assure you that if there had been any suggestive phrases in any of the numerous Ridgid calendars that I enjoyed looking at over the years, I think I would have noticed! <];>)
Larry "Always Watchful" Treiman